5 Tips For an Effective Facebook Landing Page
For certain businesses, "over the top" is acceptable
, but "mind-blowing" is even better! As a website designer, I love mind-blowing graphics, but is it appropriate for your business? For some, the answer is yes. If you need double-taking contra-reality, we can accommodate. This article is particularly for those running a conservatively "cool" operation.
Tip #1
Use Cascading Style Sheets (CSS). This tip is "number one" for a reason. When we think of search engines, most of us think of Google, Yahoo, Bing, Ask, etc. Did you know that in reality, YouTube is the second largest search engine in the world? In addition to everything else Facebook is, it is also a giant search engine. With that in mind, we need to "optimize" just as we have become accustomed to doing with Google et al. One of the most important things you can do to optimize your landing page is to have it designed, or design it yourself, using cascading style sheets or CSS. To put it very simply, CSS is "text-heavy". When you consider that search engines are designed to index or "read" data, it becomes obvious that from this aspect alone, CSS is VERY desirable.
Tip #2
Use an opt-in form. Don't spend money or time to get people to a website or page, unless you have a way of knowing they were there. Prominently display an opt-in form (sign up form) on the site to collect data. This data can be used later to "drip market" (follow-up) to the subscribers. Jane Prospect may not need that new swimming pool now, but when she does six months later, she'll likely buy from the company that stayed fresh in her mind during that time. See our post on how to grow your email permission list.
Tip #3
Don't put your primary website address on the page. Some might argue against this one, but follow my logic here. If you list your web address right in the landing page, the visitor will likely blow right past the form and head to the website. That sound terrific, right? Well, what if you could collect their data by having them fill-out the form AND visit the site? Here's what you do: offer something of value, (covered in the next step). When the prospect fills out the form, your email-marketing provider will send them a confirmation email to verify their subscription to the list. This is called a "double opt-in". In the verification email, which you configure, be sure to prominently list your web address, as you NOW want them to visit. Additionally, you can configure the mailing system to send a thank-you to the subscriber. Again, the web address should be prominently displayed. It should be inviting and feel as though the natural next step is to visit the site.
Tip #4
Offer something of value. What should you do to get the form filled in? First of all you must realize that a great percentage of site visitors do not opt-in. Be sure not to take it personally. But, you can take some steps to maximize your chances. For the longest time, the standard offering was a "FREE Report" or "white paper". In my opinion, these have run their course. So many times, they were written by someone else and simply regurgitated amongst those in XYZ industry. Consumers are smart and they caught on to this. Offer anything of perceived value. While your information is valuable, you may need something to get the site visitor off of the fence. For example, we are giving away an Apple iPad. On June 30th, we'll be randomly choosing one of our newsletter subscribers to receive it! Think of something that either makes sense for your industry or is just an item that is blazing hot right now. A couple of years back at a trade show, we gave away a Nintendo Wii when they were sold out. We never saw so many entries.
Tip #5
Never compromise your brand. I think you have three choices: 1. Study up and do a proper Facebook Landing page yourself, 2. Have a reputable company do a quality Facebook Landing page, or 3. Don't do it at all. Facebook can be "first impressions on overdrive". With that many people moving that quickly around vir
Now Pay Close Attention --
On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret
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Dumb kids on Facebook make $119,833.57!
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Dumb kids on Facebook make $119,833.57! 5 Tips For an Effective Facebook Landing Page
By: eriquez lamott
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