The following Six Marketing Tips are based on highly effective, but often overlooked marketing tactics. How many are you using? How many should you be using?
** 1: When developing marketing pieces express any numerical claims in your piece as odd numbers with fractions or decimals. I.e., "Oasis Day Spa clients save 18.7 percent" sounds more believable than "Oasis Day Spa clients save 20 percent"... even if 20 percent is the truthful number.
** 2: Your existing clients are prospects too. Stay in continual contact with them. Find or develop other offers, products or services you can present them. Also, think in terms of referrals... what incentives could you offer to entice referrals? It's easier to make a sale to an existing or past client than to someone who never bought from you before.
** 3: Advertising copy produces the biggest response and is much more believable when each reader can believe the message was written specifically for him or her. As you write any sales message or marketing piece, picture yourself writing to one person or a close friend instead of a large group of people. This will help you write in a less formal and more personal style. The more personal your message the more believable it becomes and the better it converts to sales.
** 4: When putting together your marketing pieces... always, always include an offer. This does not always have to be a discount on services. Although, to create an absolutely mouth-watering offer, merge a special discount price and a set of valuable bonuses in the same offer.
** 5: Most sales are not made on the first contact but rather over the series of contacts. Develop a method to capture and save the names and contact information of prospects who dont buy from you. Follow up periodically. A little nurturing and education will eventually convert many of them into buyers.
** 6: Set yourself apart from your competition by offering a select benefit your competitors cannot copy... or one they're not willing or able to copy. Make a bold claim! The next step is to ALWAYS fulfill on that claim.
Simple but highly effective marketing tactics. Take action now to apply those you've maybe overlooked. Youll be surprised how much business they produce for you.