60th Anniversary Of Promoting The Best Consumer Tv Season Moves Forward On The September - Konka,

"Buy

"Buy

TV

See 11 "color TV market, the domestic law of the same. According to statistics, 11 TV markets around the Golden Week sales close to 20% of the year has always been the golden color TV business will struggle Strong Sales Quarter, it is the consumer purchasing TV products, the best time.

However, this year's Golden Week, the market will be significantly different from the past. By the 60th anniversary of the National Day of Daqing, the "golden consumption season" will be mass migration. Previous October 1 to buy TV, will be as the parade, mass demonstrations and the holding of a large gathering turned into "11 TV", more consumers will choose to be finalized in September, "buying program."

08 in Beijing

Olympics

Conferences, in particular, full high definition to bring a wave of rare live "HD TV" consumer hot. Experts point out that this year's 11 National Day for the Chinese people the meaning of no less than the Beijing Olympics, will also broadcast full-Cheng Gaoqing will definitely fueled a wave of similar Olympic high heat plate spending boom. According to research statistics, in August of consumer concern during the TV product comparison in July rose more than 23%, compared with less than 15% of this figure. TV product concerned about significant changes in indices that the consumer's enthusiasm for the same period in previous years, there is indeed more "early rising" situation.

It is understood that preparation for this year's 11 market, domestic brands

Konka

, Hisense, Changhong and other companies have said in the "11 before the National Day," a large-scale development effort end market. Domestic brand strategy with similar

Sharp

Sony, Samsung and other international giants have also been finalized as early as seven in August a "National Day before the" market of new products and major

Marketing

Strategy, hoping to 60th anniversary of the market share of more.

With TV makers like-minded,

Home Appliances

Chain stores are also special attention to marketing activities this year in September. States United States official said, in September of each weekend to prepare a number of countries the U.S. will be inexpensive color TV products to give consumers a choice. Some of them may even be half-price special offers the "substantial" discount. "Every weekend in September is '11'" has become a general consensus retail market.

The face of the upcoming "11 former" TV spending season, consumers are most concerned about the topic than product prices. Some users a message that they were worried earlier this year, strong sales quarter, and stretched, TV companies will not lead to promotion efforts as in previous years, will miss the best buy in advance a "market."

Authoritative data from the view, by the year

Financial

Crisis, the upper LCD panel prices caused ripple effects. Since starting in February almost all the specifications panel prices are rising fast, which, 32 inch and below the overall small size panel prices by more than 30%, 37-inch to 47-inch panel prices rose over 10% too. According to

LG

AVC-D and market data shows that three quarters of a panel procurement season, the overseas market prepare for Christmas, prepare for the domestic market, the National Day, the glass substrate is still 20% -25% of the gap is still biased towards tight panel supply, prices will to keep up momentum. This shows that under the impact of upstream panel prices, the whole market, prices have been diluted to the margins of the stage. Golden Week this year will be considered the last major TV market markdowns, the 60th anniversary of National Day in this special period, if the Who in the "11 before the" win the market, the equivalent of the entire season to win the market.

Sony, Samsung, Konka and other Chinese joint efforts of domestic and foreign enterprises, Strong Sales in September quarter as a whole has begun to surface contour. Industry experts said the new factory if the 11 pre-pre-position, through price protection promise to the consumer market eat assurance, in September the domestic color TV market promotion war will be inevitable. More than 1 million units in the market capacity of concentrated outbreak of the TV companies not only created an unprecedented opportunity to seize market share, the same time is to give customers a "value" buying opportunity.

by: gaga

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