7 How To Begin A Window Cleaning Business That Is Successful!
Before listing the 7 steps on steps to make a window cleaning small business below
, I'd like to first say that I will assume you know you'll want to register a business name (preferably while using term " window washing service" or " window cleaning service" within the name). OK... let's move on...
1. Image - In order to cultivate your window cleaning business how you want to grow the idea, you MUST establish a superior quality image. There are window cleaners all around us that look "average". They show up to do a window washing estimate and they look like they just rolled away from bed. Put yourself in the prospect's shoes. 3 window cleaners make an appearance to provide 'em a good estimate. Only one of these people (hopefully you) is within company uniform (polo shirt/logo) and presents a pleasant estimate presentation package (referrals, cover letter, etc.) with a created estimate (most window cleansers provide verbal estimates without the need of references). Who do you think the chance will choose to thoroughly clean their windows. Um... let me think. YOU!
2. Market - Do a number of initial research into your market you work in of prospects and what subdivisions/areas their current address. My markets were typically higher income homeowners as well as retirees. Then distribute flyers directly into these areas. Flyers are cheap plus they generate activity, calls, and jobs. You can expect on average about a 1% go back, so don't just put out 100 flyers and think you're a-ok. Sorry. It doesn't work that adheres to that. You can eventually reinvest straight into postcards to automate more of your marketing.
3. Market... Again! - This is truly what separates the successful window cleaners through the not so successful window cleaners. You need to definitely repeat your marketing efforts for the SAME prospects again and again. Repeat, consistent flyer distributions, postcard mailings, etc., is what will make your company and window cleaning client base skyrocket. The first time a person sees your flyer, they say "oh sound, who are you? " The next occasion they see your flyer, now they know your company. The 3rd time many people see your flyer, they begin to rely on you. And now is in regards to the time they'll call you if they need their windows cleaned. And it gets better and better every time you market to them. Sure... you'll get calls the first flyer distribution you complete, but it'll be your current weakest response. It goes up coming from there.
Hot Tip: When I first started marketing with an area/subdivision, I would do it once every three or four weeks to this same subdivision with the first 3 months. No exceptions! At the end of this 3 months, you'll be well acknowledged in these particular subdivisions and you will have plenty of jobs on your calendar.
4. Reliability - When you and a customer agree to a position time, be on time. Elementary and I shouldn't have to mention it, but unfortunately I do. And if you're running late, call the customer. No one likes to have to wait. So it's a wonderful means to make the wrong impression when you are late. Do it too often times and you'll see your own customer base start dwindling.
5. Get Insured - When i saw a video on Youtube the other day where this window cleaner recommended that you don't carry insurance. His reasoning? It's too expensive. That is the dumbest thing I've heard in a while. You're exposing yourself plus your company w/o the proper insurance policy. If you're in the particular window cleaning business with the long haul, then why risk all of it? But you also need to understand that you could charge more if you're insured. So the insurance premiums are paid for by the extra earnings you'll make. At the end of any estimate presentation I built to a prospect, I always said: Oh by the way, I'm fully insured in addition to bonded.
6. Be thorough - I realize window cleaners who usually open up the windows they are cleaning. In my opinion these window cleaners usually are not doing a complete as well as thorough window cleaning work. A window cleaning service has got to consist of cleaning this glass, tracks, frames, sills, screens, etc. If any one of the are not done, then what's the point? No sense having fresh glass and dirty window screens, right?
7. Communicate - The window cleaning business is often a repeat business. That's what makes it the right business. BUT you have to take care of it as such. Don't "forget" about your web visitors after the job is conducted and you have your hard earned dollars. First, you should always deliver them a "thank you" letter each day or two after the position is done. And next you need to stay in touch all year round by sending greeting charge cards regularly. Too much work people say? Maybe. But every single time w/o fail that we sent out a batch of cards to my customers, I walked away having exceptional profits. So... is worth it? Yeah... I think so.
Repeat 1 through 7 continuously, and when they produce a Hall of Fame with regard to window cleaners, you'll be in that. It'll take you coming from a so-so, average window cleaning business to your successful, extremely profitable business you will be proud to call your.
by: todlan9nko
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