7 Secrets To Build A Referral Network Of New Business For Life
7 Secrets To Build A Referral Network Of New Business For Life
Want more business and worried that it might never materialise?
Worried that your marketing and PR isn't working despite the cost?
Aware that despite knowing everyone, no-one is bringing you new business?
You are not alone.
Most people have some kind of network but don't have a clue how to grow it, refine it or even monetize it. It's not common sense, it's a science but one that you can learn thanks to the Referral Institute. I recently generated over $100, 000 USD for one of my referral partners after just 30 minutes of discussion. Maybe it's time that you trained to be able to do the same.
Whether you are already in a network, or looking to grow a new one of your own, you need to read the following essential tips.
7 Incredible Networking Secrets That 99% of Business Groups DON'T Know About!
1) BNI ISN'T everything.
Neither is any other single networking group or organisation. You need to have feet in at least 3 different organisations to make effective contacts and visibility. It also keeps you fresh and alert.
2) You Only Need Between 4-8 Partners.
Forget big groups of 30+ people. You'll never get to know them well enough for them to keep generating business for you. Keep the number small and dedicated. It's about having a few very deep relationships, not lots of shallow ones.
3) People NEED To Trust You before they buy or recommend you.
There are 3 stages to a sale - Visibility, Credibility and Profitablilty. Being there isn't enough, they have to like you and trust you too. A trained referral partner can speed up this process immeasurably and take you from an explanation about your abilities to the signing of a cheque by talking to the client ON YOUR BEHALF.
4) Social Media Can Help
Online activity can make cost-effective ways to maintain relationship and be visibly, but there is no substitute for face-to-face interaction and over 90% of people say that's how they prefer to do business despite the options available. Facebook, Twitter are perfect for making friends, LinkedIn generates serious contacts and as video is by far the best way to spread your marketing message, You Tube should also be a very large part of your mix.
Meet them for a coffee first (if you can) before building that online relationship partnership.
5) You Need To Be Properly Trained
One of the most important lessons in mastering any discipline is knowing (and admitting) that you know nothing about how to do it effectively. If you don't understand the dynamics of giving a business card to the right person with the right message, you might as well stay in the car park and place flyers under their wind-screen wipers.
6) You Are Sitting On A Goldmine
Not only do you know people, but they also know people too. Without an effective system in place not only will you never know the potential, but they wont know how to help you and you will stay at square one. Imagine if the most connected people you know spending quality time to feed you pre-qualified new business. There is no better source than from people who know you best and want to help make you a success.
7) Not Every One Is Right For This
Some people are just impossible to work with. There is simple criteria for selecting your pipeline partners. These include the following points... they have to be able to get you referrals, they have to be referrABLE to your own
contacts with credible customer service (etc), they have to have time to work with you on this, they also have to be willing to be trained and have an abundance mindset. Whilst there are some great referral sources available who don't have all the qualities above, they will never be dedicated enough to use as a pipeline partner.
Google The Rebel Networker and contact Phil Bedford from The Referral Institute. He will show you how to start your new education today.
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