7 Ways Twitter Can Help Your Business
7 Ways Twitter Can Help Your Business
7 Ways Twitter Can Help Your Business
More and more people are using Twitter for business. There are plenty of ways that companies can make use of Twitter and other social media platforms. Not only can companies market to prospective customers, but they can build their brand, manage their employees online, communicate with current customers, and more. This is particularly true with the various Twitter tools available today. Here are seven ways to you can use Twitter for business.
1. Build your company brand. Image is important, whether your company is brick and mortar or solely online. It is important to promote your brand while connecting with real people who could eventually buy your products and services. With a Twitter tool like MarketMeSuite, this can be accomplished easily. MarketMeSuite includes a paid service that allows you to manage multiple accounts and profiles, RSS feeds, scheduled tweets and more. Rather than the bottom of your tweet stating "TweetDeck" or another application, it will provide a link to your website.
2. Drive traffic to your company website. Aside from using an application like MarketMeSuite to link your website under every post, you can tweet links to the latest news, blog posts, and articles on your website. There is nothing wrong with a little shameless self-promotion, as long as you don't overdo it (and don't spam anyone).
3. Connect with employees and manage business. Twitter is an easy way to post updates about meetings, policies, business trips, and connect with the ever-important public pool of potential clients. With a Twitter tool like Hashwork, you can privately connect with other members in the company. The tweets that you set for internal members only will not be seen by the public. You can also post live tweets through Hashwork and attach various types of files.
4. Find freelancers or new employees. If you are looking to hire someone for a project or have an open position in your company, you may be able to find the person you are looking for by doing a search. You can tweet your job ad to get responses as well as research profiles and direct message people that you are interested in interviewing.
5. Keep customers in the loop. Post about sales, new products, new services, and anything related to your industry. Linking to news about your field can boost your credibility and earn followers. You can also set up your company's blog RSS on TwitterFeed so that followers have instant access to your latest posts.
6. Find new customers or clients. Use Twitter search to find people posting about topics that are relevant to your products and/or services. You can send @replies and recommend things to people who are interested or start a private conversation with them with a direct message. Avoid sending unsolicited suggestions, and try to build relationships rather than push advertisements. Sometimes just tweeting about what your company offers can gain you followers who then become paying customers.
7. Network and build credibility. People want to know that there are real human beings operating your company. Post interesting things, read and respond to what other people have to say, and make connections with no strings attached. Present yourself as knowledgeable in your field and build relationships just for the sake of connecting with people. It brings more than monetary rewards your way, and it is well worth the time.
By using appropriate Twitter tools and making an effort to engage with this inescapably popular online community, you can build your business, increase clientele, and best of all find friends.
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