874 Guidelines For Ecommerce Website Development In Just 10 Minutes!
Think you dont have time to learn all 874 best practice guidelines for ecommerce website development
? Well, youre probably right but then again, thats why you hire a Magento ecommerce development team rather than trying to do it all yourself! Still, knowledge is power, and knowledge about ecommerce best practices is the power to succeed in online business. So today we condense the recently published 874 guidelines for ecommerce usability into 10 minutes of easy reading.
Show Them What You Sell
It must be clear exactly what your site sells, as many people will come to you via a Google search with no previous knowledge of your business. Make sure that someone unfamiliar with the business can work out what you do.
Categorise Well
If you dont already have a clear and effective way of organising your products, borrow a categorisation system from another site.
Include a Search Box
For when the categorisation system is too confusing. It can happen, despite your best efforts!
Tell the People What They Want to Know
Your products might meet your target audiences needs in a variety of wonderful ways but if you dont give them this information on the product page they will never know. They may well buy the exact same product at a different site simply because they told them more about what the blue widget did!
Photos, videos and user reviews are all essential parts of a product description for ecommerce website development.
Dont Require Registration
Many customers feel that the registration process is a barrier to completing a sale so if you dont absolutely need to create an account for a customer, dont require registration.
Use Form Design Best Practices
Forms should use standard terminology, require as little information as possible, be clear about the format information is to be entered in, and have a facility to quickly answer customers questions about the form without making them leave the page.
Give Extensive Answers
Your FAQ section should be compiled from the real, most frequently asked questions by customers in your business! Most people will search for an answer themselves before contacting you, and finding a prompt, clear and full answer increases the likelihood of them completing checkout.
Design for Other Cultures
Your ecommerce website design should not only allow for other currencies and languages, but the cultures of customers who may be shopping on your site too.
Keep Them Updated
You need to keep your ecommerce customers updated regarding their order at several key points but not too much!
Dont Lose Their Trust
Ecommerce websites have all the power in this business relationship, so it is essential that your customers trust you. Website design and development guidelines can achieve and maintain that trust as long as you dont break it through your actions!
Help Them Find You
Many people still use the internet to simply narrow their search for a physical store to shop in. People still like to see colours for themselves, talk to salespeople and try items on for size and comfort before they purchase. Make any physical stores easy to find, and if youre a purely online business, make it easy for people to access the features of a physical store. For example, have a live chat option, offer people the option of free returns for mis-sized items or give extensive sizing information.
Your ecommerce website development team will take care of the details; you just need to know enough to empower yourself.
by: belindadarling
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