A Checklist For Preparing Media Kits

A Checklist For Preparing Media Kits

A Checklist For Preparing Media Kits

The job of journalists, reporters and editors is quite demanding, and it is always good to lend a hand when they are looking to cover some of your company's event or news. A media kit (also referred to as press kit) is a package containing information about the company, nature of business, directors and press release. Businesses and large corporations distribute these kits among journalists and other media persons to help them to create a comprehensive news story. The kit saves hours of research and writing for the reporters by providing them all of the necessary information regarding your company and business.

Preparing and distributing a media kit is the first thing you should do to promote your newly launched company or a new product. It is a very low cost promotional method (therefore, even small businesses should consider making use of this method, whenever they can). Newspapers and other media outlets carry great credibility and when a business or company is covered in one of these newspapers, it goes a long way to build credibility for the business itself. Apart from the new launch, a news medium will be willing to cover events like business mergers or trade shows. If you or your business happens to be a part of any such event, press kit is a medium that you must not ignore.

A media/press kit must contain the business history, details of products or services, necessary images, logos, and relevant information and statistics. More advanced media kits may have CDs or even DVDs having business information. You can also add some testimonial or user comments in the media kit but it is not necessary. Remember that media kits are meant to accompany press releases (news worthy items) and you must not send these kits to reporters for no obvious reason. These days, many companies have prepared digital media kits, which they can email to media persons along with the press release.

Do not dispatch your media kit to dozens of reporters without contacting and asking if they will like to cover your story. The newspaper or magazine must be having a business section, there's no use sending press releases to newspaper that does not cover business events. Otherwise, it's a waste of time and resources for both you and the editors. The media kit must be able to give a professional impression. In addition to this; one must attach a personal letter or note, directly addressing the reporter.

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