A Checklist Of Modern Seo Techniques
Whether you are an SEO or inquiring customer unfamiliar with the business it's important
to have points of reference to see that all possible avenues are pursued when starting a Search Engine Optimization marketing campaign. Site owners should disregard much of the information they are given when a company is listing their services: many of the procedures they describe are either unnecessary or ineffective. Submitting your domain name to search engines isn't necessary anymore - spidering is done automatically by Google and there is even some talk that using submission tools can result in "sandboxing" where the site then goes on probation and won't be visible in search engine results pages for quite some time.
Ideally the SEO should oversee the construction of any site that's planning to make a living through search engine traffic. If it is done right from the beginning the site's "chakras" (so to speak) will be as clear as possible for maximum efficiency. Site owners are often unsure of what needs to be done so they should be briefed on the limitations of the web site design and the hours that must be spent to achieve the marketing goals. A business owner will want to know what the fees are for. When fees are low the chances are you're getting very little for your money - a few directory listings, a couple of predetermined sector keywords rather than a full range of site-specific keyword usage. Does the company use Viral Conent Marketing or not? Here is a useful checklist for SEOs and this list can serve as a comparison of techniques.
1. Research of organic keywords with a software like Web CEO
2. ame the URLs with keywords matching the page separated by dashes
3. Include keywords in the titles, meta description, header tags, file and alt tag names of images
4. Keywords in the Anchor Text to internal pages
5. Keywords in the internal links can go to the home page
6. Link keywords in articles to another article of the same website using Anchor Text
7. Submit listing to at least 250 SEO-friendly directories (manually only)
8. One H1 key phrase tag per page; H2, H3, H4 headers next
9. Offload your JavaScript
10. Include the keywords in the JavaScript file in HTML comment tags
11. Minimize the code and maximize the content for higher text ratio
12. Reduce the loading time of the pages
13. Keep the keyword density between 3 and 7 percent
14. Check the website for W3C compliance
15. Create an XML Sitemap
16. If there are dynamic URLs they must be translated into HTML
17. If there are dynamic navigation buttons, the menu should also appear in static form at the bottom
18. Don't copy content from other websites, it might be caught and banned
There are many other concepts to develop and tasks to perform of course but if this checklist is followed you can feel confident that site is tightened up and ready to make an impact on the Web. During the process, the major factor is the quality of the content creation. A site that puts reams of interesting content in circulation will be deserving of attention and considered an authority in the market sector. The anchor text links show the path to the source of this content and when the link totals constantly multiply through downloads then traffic will arrive in growing numbers.
When you read SEO Marketing blogs there is much talk about Social Media as a worthwhile focus as a way to plant good links. Some effort may be required since many of those pages develop into time-consuming mini-sites so I have reservations as to how large a bang for the buck is being received; perhaps it's because new phenomena like Twitter seem more watered-down than using press releases in established surroundings, warmly cocooned with reams of solid content. Time will tell if networking through Digg, Simpy, Del.icio.us, Furl, Slashdot, et al. produce a measurable ROI or at least a jump in server traffic figures for business websites. Article directories have buttons to over 230 social networking sites so a good strategy is to place a lot of good articles in a lot of directories and find out the maximum allowed number of hyperlinks back to your pages to make optimal use of the opportunity to plant deep links to the inner pages.
by: Pat Boardman
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