A Clear Vision Perspex Pos Displays For Maximum Product Placement

Whats so great about Perspex POS displays? Simple

. They dont distract a shopper from the products they are trying to sell. Theres no obscuring logo; theres no clash of colours between the items on sale and the point of sale display itself; and theres no chance that the actual volume of the POS display body overwhelms the mass of the objects its displaying.

If a store uses a solid POS display, by which we mean one that cant be seen through, it runs the risk of overwhelming its own counter space. A dual risk, in fact solid POS displays, if the products in them are poorly chosen, can actually overshadow the stuff they are trying to sell too. This is what we mean by overwhelming the mass of the objects on display. When the POS becomes more obvious for itself than for the impulse items it is supposed to be encouraging customers to buy: well, then it becomes less likely that a customer will buy anything from it at all.

The Perspex POS display, on the other hand, has an apparent mass of practically nothing. That allows the items it is displaying to take centre stage no matter what they are what size, what colour, what shape. Perspex POS displays are like tree trunks, which one never notices when a tree is in bloom. All you see are the leaves and flowers.

One really needs to remember the purpose of a POS display. POS, or Point Of Sale, is a unique selling opportunity in the layout of any store. Its the only place in the whole shop where a customer is virtually guaranteed to enter into a contract to buy something. The POS display, placed by the till, is supposed to nudge that customer to add a little something more onto an already guaranteed sale. As such, it needs to display goods in a very just so fashion just obvious enough to be interesting, without being too in your face about the whole affair. Perspex POS displays are perfect for this because they can almost fade into the background, while making a subtle case for the objects they hold.

Perspex has another property, of course, that opaque materials like heavy duty cardboard dont have. Its strong. Now what would be the least likely display to promote any kind of sale? A broken one. Cardboard, while it can be smeared with logos and so forth, is all too prone to collapsing: struts break and bend; bits of it get hit by screaming children, and so on. The average life expectancy of a cardboard dump bin or POS display is less than a week. Perspex POS displays dont break they look just as good after a month as they did the day they were put together. And that means continuous sales without the unnecessary expense of buying display after display.

Every point of sale represents an opportunity for squeezing a few extra pounds out of a customer who is already happy to spend. The right display is vital in persuading that spend to happen. With Perspex, that display is guaranteed to work and guaranteed to last.

by: GPX Group Ltd

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