The full form of E-Business is electronic business
. It refers to a process in which the application of communication and information is used in order to support all sorts of business activities. In this kind of business, the transaction takes place between the merchant and the concerned party through electronic means. This kind of transaction focuses on the use of Information and Communication Technologies. It involves the exchange of products and services between the organizations, groups or individuals. The main aim of the use of this type of process is to generate revenue for the organization by boosting the sale of goods and services.
In todays modern world, many entrepreneurs use this form of promotion for the purpose of creating establishing an online reputation. The presence of a company over the Internet makes the prospective customers feel that a corporation is authentic or credible. In todays modern world, there are many users who have access to the Internet. Many people turn to Internet for the purpose seeking for some informative, authentic and useful content. The presence of a business on the Internet can create an authentic and reliable image about the organization. There are many corporations that convert online as they find better potential in the Internet medium. A marketer can capitalize on an opportunity through Internet and explore more business opportunities. There are all sorts of Internet business prevailing and running successfully over the Internet. These are enterprise resource planning which aims at managing various systems of management of an organization. You can also have customer relationship management which is a means used by a merchant to establish and strengthen the relationship with the customer. This is utilized to strengthen the customer base of a company. Emails are also often used for the purpose of collaborating with the clients and exploring more business ventures. Organizations also use web conferencing in order to collaborate with their employees staying in physically distant places. It is used for coordinating and interacting with the customers of a company. Marketers employ online or offline marketing to boost the sales of an organization. In this way, e-business solutions can generate profits and revenue for any company.