A Direct Mail Surprise - Send Them A Little Something Extra

As we all know, potential clients receive a lot of direct mails daily

. You are not the only one who is craving to generate more sales and boost profit. Your competitors are there as well eyeing for the clients that you want to do business with. So, you should aim to be different. Aim to make your target clients open your mails first. But how can you do this? The answer to that is giving promotional gifts.

However, a lot of people do not actually realize that promotional merchandise mailed together with your other direct marketing components can actually do a lot in enhancing the results of your direct marketing effort. Cute notepads, decals, pencils and many others will absolutely improve the overall results of your marketing campaign by up to 50%. Youd love that right?

As a merchant, your main aim is for sure to increase your sales and customer traffic into your company, so if you can improve the impact of your mailing using promotional gifts, its a big nonsense if you wouldnt shed a few dollars though you know that these gifts can give you extra results. Direct mails can just be thrown right away or set aside and just become a litter around the house. If theres a promotional gift that goes with the mail, the gift can last longer and your business can be more remembered.

Another thing, giving more than just the mailing piece, can create an image that you are a very passionate and dedicated businessman who is willing to do all your best just to create a very good impression towards your clients and build a reputation that will surely last. Gifts such as notepads, pens and key chains, will surely be used by your prospects, and when the perfect time comes that theyll need a company such as yours, your information and details are just there within arms reach just waiting for a grab.

I know for a fact that running a direct marketing campaign is surely costly. Maybe youre now thinking that its even expensive to send just purely direct mail, how much more if you need to add promotional gifts together with your mailing piece? I surely understand that were talking about money here. But if spending a little more extra dollars would mean getting a long lasting impact towards your target clients, I guess thats worth a try right?

The cost we are talking about when we send promotional mailers to our potential clients is superficial. If we dig deeper, you are actually saving more bucks. Why? Well, if you send promotional gifts, you are making the most of the costly postage charges because you will be receiving higher return of investment. Your customers will surely utilize the marketing item that you have sent and at the end of the day, will certainly remember about your company. You may have spent a little extra, but with the positive results youre getting it is absolutely all worth it.

by: Nitesh Patel

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