A Guide To Business Card Printing

It is undeniable that a business card is one of the most effective means of marketing a business or services

. However, its importance is typically overlooked by many, despite the number of ways that it can help a business in enhancing its visibility and target audience. If you are planning to create a business card for yourself, it is essential that you are familiar with the essential details found in a typical business card. Primarily, you need to highlight the services that your business or company provides, and ensure that it will be useful in improving your image as a business owner. Furthermore, you need to consider the price, quality, and advantages that a particular card can provide, so that you will achieve your desired results.

One of the most important considerations in printing a business card is its size, units, and resolution. Concerning this tip, you may simply adhere to the basic requirements of most business cards, which is a document that is 9.6 cm wide and 6.1 cm high. Furthermore, its resolution is set at 1134 x 720, whilst its color mode is CMYK, and not RGB. The reason why CMYK is preferred over RGB is that it uses a combination of more colors that will preclude color banding, which is substantial in creating a high quality image, and in your case, a business card.

Aside from the aforementioned guideline, you also have to manipulate your business card's borders, text, and logo size. Concerning its distance from the borders, it is advisable that you keep it at a minimum of 0.35 - 0.40 cm from the bleed guides. The bleed, in its basic sense, refers to an extra part that needs to be cut out at the initial stage of designing, since it initiates the margin of error used in the cropping step of the concluding prints. On the other hand, the text and logo size of your business card is equally important in the designing and printing processes of your business card. Ensure that you use a font style and a font size that is readable and attractive, and make it as formal as possible.

The suggested size for your font is 6 points, and this is regarded as the minimum size, since anything under this is difficult to read. Furthermore, you should make the size of your name and your company's name bigger than that of the address and contact details, since these details are essential in marketing your business. Lastly, keep your business card as simple as possible, and do not be afraid to experiment until you achieve your desired results.

by: Johnathon F Black

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