A Look Inside The New Jaguar Collection

The say that everything in life goes in circles

, so things that were once in fashion will once again be in fashion in the future, and that has certainly been the case with the car industry, where manufacturers have been exchanging positions for years. Back in the late eighties and early nineties there was one manufacturer that dominated the sales figures of the sale and marketing sector and that manufacturer was Jaguar.

Now once more after a short exile from the top of the standings the manufacturer is back with the new Jaguar collection and they are causing quite a stir within the industry. The change for the company has mainly come about since the company was purchased by the Tata Motor Company. It appears as though the company has developed an extra impetus since then and now the company is leading the design stakes once more within the industry with the latest Jaguar collection, which brings back some of the companies old qualities and merges them with new ideas and styles for the new decade.

Fronting up the new Jaguar collection is the stunningly designed Jaguar XJ, which really does bring the brand back to the prestige car market. It is everything that a prestige car should be, it is big, it has presence and also brings a sense of sports styling to the market which is something that is often missing from this particular market. It is certainly something that will whet the appetite of the many executives who will be lusting after a new executive car.

Following up the successful XJ is the now infamous Jaguar XK which has been through many different variations since its first inception and has sold by the dozen load. At one stage it was particularly difficult to go through the day without seeing a Jaguar XK lining the street somewhere. It is now starting to get a little dated and could really do with an update to bring it in line with the other new models in the Jaguar collection, but I have a feeling that the company is clever enough to realise this and will make a change in the next evolution of the brand.

Finishing the Jaguar collection perfectly is the Jaguar XF, which is the company's saloon model which will appeal to families and the working business man. It really is an amazing piece of machinery and perfectly blends style with functionality. In a few years I would imagine there will be one of these on most street in the UK, like Ford Mondeo's formerly were.

The new collection from Jaguar really is something special and worth a look if you are thinking about a new car.

by: Dominic Donaldson

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