I once heard of how a man was driving and because of starting at a lady on a billboard he lost control of his car and caused a serious accident
. That is the potential that advertising on billboards has and every business owner needs to think about it. It is sad to see how some companies come up with not so catchy adverts hence making road side poster an eye sore. Being innovative when it comes to advertising is the key to attracting the attention of customers. Most of the time a marketers has just about 10 seconds to get the attention of customers thus the need to come up with creative ways of getting your target audience. The advantage of billboard advertising is putting up pictures. A marketer has to research on what his target audience wants and then put pictures that are relevant to what this group relates to. In case you are seeking to attract the lower class people with sporting pictures, it would be more relevant to use soccer rather than golf. A good example is how the watch manufactures of Rolex use golf to market their product. This is because they are targeting the rich individuals. When it comes to billboard advertising, you need to be daring, tactful and to the point. Some business owners do the mistake of having billboards all over the place. The best marketing strategy is to have a few that drive the business brand message home. The best marketing strategy is to have fewer posters that are direct, and you will definitely get the attention of your targeted audience.