A New Life Of Seo After Google

Many websites that had quite a good position in the search engine result page saw

their rank going down dramatically after the two last Googles updates. Upset website owners tried to pinpoint the origin of the punishment and could not identify any unethical SEO practices. How can you do SEO anymore? In fact, there is nothing to target precisely. The down ranking is not a penalty but simply a tweak in the algorithm that discredits slightly some parameters.

The general idea behind the updates of the current algorithm is very practical: Googles team really truly wants to please people using Google. They are certainly trying their best to provide people with the result page the most of them would generate if they had the time to look at all the websites. When people are looking for buying a bicycle, displaying bicycle-related websites is the easiest thing Google has mastered this duty long time ago. Few keywords scattered here and there and Google will know which websites are selling bicycles. The problem that the websites are not equivalent Some websites may have really bad quality items; other might be more interested by the details of VISA cards than actually selling the products; Google really wants to take care of its users, secure their purchase and provide them the best information possible. They wish to take their responsibility seriously because we are so used to Googles perfection, we even forget how results get there

Concretely, how can search engines screen for quality of products or services provided on a website? Nothing is new here. There is only one option; recommendations lead the dance. In the past, Google was measuring recommendations by counting the backlinks. In theory, the more people were speaking about a website, the more likely the website was good. Unfortunately, back linking has become a business, creating popularity based on the amount website owners could invest in back linking Backlinks have deceived Google. Today, both the Panda and the Penguin fight back! They have added some human satisfaction parameters into their algorithm to get closer to what the most of us like to find on a website.

What are the effects of SEO on the good-hearted animals? Shall we talk about Google Panda SEO or Penguin SEO? Maybe the terms are trendy but if SEO experts wish to please the beasts, the SEO after Penguin should simply aim towards a thoughtful SEO. If there is a specific optimization, it is a simultaneous one:both SEO for Panda and for people. Only webpages that are truly devoted to people relevant content, accurate information and user-friendly navigation will satisfy the visitors and provide the necessary material to SEO. This is today the sine qua non condition to pass Googles test and get ranked.

by: Arun Singh

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