A Popular Business Trend

According to business experts, franchising had gained a lot of popularity and demand in the Philippine market today

. The reason why is because of the many opportunity that these kinds of businesses hold for its owner or franchisees, particularly now that many of todays franchise businesses can now be easily afforded by average Filipinos.

A Popular Business Trend

Franchising business Philippines had gained a lot of popularity among many modern Filipinos when small franchise businesses such as food-cart and food-stall businesses were introduced.

Due to its significantly smaller size compared to other larger franchise businesses, such as fast-food restaurants and convenient stores, the franchise cost of food-cart and food-stall businesses are far less expensive, allowing more Filipinos to have the opportunity to acquire a franchise business for their own.

Simpler Businesses

In addition to its relatively lesser expensive cost compared to larger franchise businesses, small franchise businesses such as food-cart businesses are far easier and more convenient to manage.

According to many experts, typical food-cart and food-stall businesses can be easily manned by one or two personnel and which can be easily managed along with their daily jobs.

Another reason why small franchise business in the Philippines can be easily acquired is because it doesnt usually require its franchisees to have attained an MBA or have studied in a Business course, nor does it require their franchisees to have managerial position. This is one of the many reasons why small franchise businesses had gained a lot of popularity and demand in the Philippine market.

Success of the Franchise Industry

Due to the simplicity and ease of acquiring a franchise of these small businesses, franchise businesses had quickly gained a lot of popularity in the country, which in turn lead to the massive growth of these kinds of businesses in the market.

According to the PFA, or the Philippine Franchise Association, the franchise industry of the Philippines had significantly grown due to these small franchises. According to them, from 50 franchises in the Philippines, it had dramatically grown to thousands today.

The growth of the franchise industry had also contributed to the growth of the Philippine economy. The growth of the franchise industry had created thousands of enterprises and generation of hundreds of thousands of jobs, making franchising an important tool in the countrys economic growth.

Eventually, due to the growth of the franchise industry, the Philippines was then recognized as the franchise hub of Asia when it comes to the development of franchise concepts, which also gave access to introduce Filipino brands and concepts to the International Market.

by: Anita Gomez

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