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A Selection Of Some Ways You Can Maximise Your Time With A Business Speaker

Business speakers are a useful resource that should not be wasted so you need to

ensure you utilise your time with them in a manner that will result in maximum benefit. There are several tips you can follow that will help you to get the most out of investing in a speaker.

You need to be sure that whichever speaker you choose, they are going to fulfil your requirements. Consider a conference where the focus will be on issues of growing the economy and the event organisers are deciding which speaker they should hire. It is not very productive for the organisers to hire a speaker whose expertise is leadership. This is not to say that talks on leadership are not useful, but instead to point out that a leadership speaker's area of expertise is not economic growth. Hence when you are selecting a speaker, only consider speakers who will talk on matters that will fulfil the expectations of those being addressed as well as those who hire the speaker. Christopher Pissarides for instance would be an excellent speaker choice for the conference on economic growth because he won the 2010 Nobel Prize in Economics. The speaker must personalise every address they make to the audience at hand. The speaker should find out what the person or business who is hiring them wants to gain through the speaker's address and what the audience aims to achieve through listening to the speaker and then the speaker must determine how they will meet employer and audience expectations.

Speakers may be persuaded to help out with other areas besides their main address for no additional cost. For instance in addition to a keynote address a speaker might also be happy to give a breakout session within the fee they charge for the address. Other areas where speakers may be willing to provide their services without additional fees are introducing other speakers, moderating panels, signing autographs and helping others with their presentations. For example a business might hire a speaker to address an event they are hosting but their CEO will also be addressing the event. If the CEO is a nervous public speaker, the hired speaker may agree for no extra cost to coach the CEO to help them with their public speaking. Speakers are under no obligation to throw in extras for free so to speak; however even if they won't do additional things for the employer for free, they may offer a reduction on what they would normally charge to carry out such tasks since the employer has already agreed to pay them their asking rate for the initial task.

Hiring famous speakers is an excellent way to gain event sponsorship. A company might for instance be organising an event and they would like to hire Christopher Pissarides to address the attendees. Since Christopher Pissarides is a world-renowned economist, sponsors will be more inclined to sponsor the event than if the company hired a speaker who was not as renowned.


Sponsors will be aware that Christopher Pissarides will draw a large audience and thereby their brand will be exposed to a large number of people. Since the event offers such a fantastic opportunity for their brand to reach a big audience, the sponsors will look favourably on sponsoring the event.

Following the above advice will help you to maximise the time you have with a business speaker.

by: Dirik Hameed
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