Earning business from the partners and clients is the means by which an entrepreneur can boost the growth of an organization
. In order to initiate the business between the merchant and the client, a proposal is sent to a client. It is an offer made by a buyer to a seller. This offer aims to solve the problem of a customer. In other words, a customer-friendly offer letter enables you to allure a customer towards an organization. In this way, you can win the business for your organization and boost its growth.
Drafting a proposal is a challenging task. A marketer needs to be creative so that he can easily engage the mind of a target customer in reading the crux of the proposal. The main aim is not only to read the main theme of an offer letter but also to understand it and accept the offer. You achievement lies in persuading a customer to understand the offer made as well as accept the same.
First point to remember is to introduce your main idea in the beginning of the section. Towards the end of an introduction section, you can include a brief introduction of your company. This section is essential as no customer can afford to take out time out of his busy schedule to read the entire offer letter. Therefore, a crux of your idea and the benefit that you can offer to the customer in the beginning may prove to be favorable. Next section depends on the nature of your business. This can include the main proposal that you want to make to a target customer. This can be further divided into many sections or can be completed in one section only. The length of the offer letter varies from one profession to another. You can collect ideas from the proposal templates available on the Internet. These templates guide you according to your profession or requirements. Budget section is also important and then stating clearly your company policies. Summarize the whole offer letter by repeating the main points and concluding with your persuasive argument.