A Simple Ecosystem Makes Your Internet Home Based Business To Fly
Every successful internet home based business should understand
, that only the simple ways work. The easy to use and clear websites are those, which the consumers like. This strategy moves the interest from the content creation into the basic planning. The strategy creation is the key and the content creation will follow.
1. What Is Your Internet Business Model.
Actually the internet home based business can have a simple business model or an ecosystem, which offers a variety of benefits and ways to use it. If you take an example from iPod, which was the first major hit from Apple, it changed the whole music industry, because it invented a new way to distibute music. The secret was, that this new ecosystem was easier and cheaper for the consumer.
The whole success story of Applle was, that it could see the service from the consumer point of view. It wanted the service to be simple, well designed and easy to use. It should also be a novelty, because the new users had to use it. But the idea was extremely simple, the execution was complicated, but that was a thing, which no consumer could see.
2. How Your Ecosystem Works?
Maybe it would be useful, if we could see our internet home based business always as a part of a wide ecosystem. This ecosystem is moving all the time, whether we want it or not. This development sets our business into a new position, which can ruin it, if we are not prepared. Google Panda algorithm change is one good example.
To be able to protect our simple system, we have to know, what it is and what has happened in the circumstances. If the marketing style has been changed in our niche and we do not respond, it may happen, that this will kick us away from the niche. We just have to follow the consumer behaviour.
3. Do The Parts Of The Ecosystem Support Each Other?
The simplicity requirement means, that the ecosystem must offer simple and clear solutions to the target group. This means, that all parts, all mediums, must support each other. The design of the different elements play the key roles in this.
4. The Importance Of The User Experience.
Todays marketing is very image and emotion based. This means, that the target group person, or the site visitor, must get a nice user experience. He or she must feel, that it was a pleasure and a useful thing to visit the site. This is the only guarantee, that he will come back. We have to understand, that the feelings form the engine, which makes the decisions.
5. How To Pick The Success Factors?
Because the internet marketing is based on the tests, we have to test different contents and templates to find out the working concepts. We have to be ready to drop some parts of the site, if the visitors do not use them, because the passive pages can ruin our rankings.
Whatever the ecosystem, the key thing to success is in the communications. When we have an ability to present a sexy consumer benefit and to create pages and sites, which are easy and clear to navigate, we will win the marketing wars.
by: Juhani Tontti
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