A new kind of BMW

A new kind of BMW

A new kind of BMW

BMW a leading German premium car manufacturer has announced a new sub-brand under its group. The "BMW i" sub brand has been launched to focus on developing sustainable mobility solutions, similar to how BMW Motorbikes was launched to develop two wheeled mobility.

Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing said, "BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium Car Company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It's a new day in our industry; a new era for individual mobility. This is BMW i - Born Electric."

Initially two models will be launched in 2013 under the new brand, the BMW i3 and BMW i8. BMW has set up a Venture Capital company in New York with investment of around 100 million Us Dollars to help it expand its range of mobility services over the years ahead.Initially two models will be launched in 2013 under the new brand, the BMW i3 and BMW i8. BMW has set up a Venture Capital company in New York with investment of around 100 million Us Dollars to help it expand its range of mobility services over the years ahead.

Both the i3 and i8 are based on a revolutionary construction concept known as LifeDrive architecture. An aluminium chassis houses the powertrain, and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP).

Robertson added, "BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility - all with a focus on sustainability". The sub brand is BMW's response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids.Robertson added, "BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility - all with a focus on sustainability". The sub brand is BMW's response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids.

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