AV Conferencing Finding Massive Deployments

The audio-video conferencing segment revenue rose by 15.2% during FY 2009-10

. The segment grew to Rs 265 crore from Rs 230 crore. Polycom retained its top position with revenue of Rs 110 crore, registering a growth of 10%. Tandberg, which has got some major deals from the government verticals, grew by 25%. All key players in this segment showed double digit growth. Factors such as increasing competition from open source audio and web conferencing technologies, high pricing pressure and need for high infrastructure sophistication are limiting the growth.

Increased collaboration has become the key to successful businesses in today's globalized world. With 60% of communications being non-verbal, and 30% of the brain's cortex being devoted to vision, 8% on touch, and 3% on hearing-rich media that allows the use of all these senses would assume great significance.

Business conferences and decision making options depend critically upon the availability of information at the right time. In order to save time, business meetings are increasingly being conducted over telecommunication networks with the help of videoconferencing. The drivers for this industry are many: declining costs of IP telephony, availability of broadband at low prices, and the need of enterprises to cut costs. Many other factors have combined to ensure the success of audio-video conferencing in India.

New Innovations

Cisco recently acquired Tandberg and they will together provide customers with a complete portfolio of endpoints, infrastructure and telepresence cloud services. Together, Cisco and Tandberg are looking forward to capture the collaboration market. The integration of the Tandberg portfolio with the existing Cisco TelePresence portfolio is aimed at giving customers access to a broader product choice and an integrated Cisco TelePresence architecture for many solutions, and rich end user experiences. With Tandberg products and technologies, Cisco will be offering an interoperable portfolio for face-to-face collaboration. The portfolio consists of three integrated product categories: endpoints, infrastructure and telepresence cloud services (including intercompany).

Polycom announced H.264 high profile support to reduce the bandwidth requirement for high definition (HD) telepresence and standard definition (SD) videoconferencing by as much as 50%. This gives customers the best video experience in the industry at half the network bandwidth requirements of competing solutions, a substantial benefit that will drive wider adoption and greater return on investment.

Significant Trends

Rich media conferencing is a powerful tool that a company can use to achieve effective interactive collaboration. An enterprise can invite a specialist or a subject matter expert to a virtual meeting on short notice, regardless of the person's geographic location. Sales representatives can offer more engaging online presentations and demonstrations, complete with video footage and actual demonstrations of the applications or services that they promote. While large enterprises can adopt a full suite of applications, SMBs can take advantage of the specific features that match their needs and budgets.

AV Conferencing Finding Massive Deployments

By: VK Singh

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