Achieving Business Success During the ‘Great Recession'
Achieving Business Success During the Great Recession'
Many would-be entrepreneurs are waiting out the recession before committing to a new business which is a smart strategy given that large numbers of small businesses did not survive one of the worst economic falls in years. At least for the business-minded, this begs the question whether or not opportunity seekers ought to remain on the sidelines until times are more suited to taking business risk; the constant, however, is that risk exists during good times and bad. Microeconomic versus macroeconomic trends invariably influence business success, but as to how much it is oftentimes a guessing game since there are many factors such as supply and demand, management and leadership, financing, competition, etc. that can either make or break a business.
On a positive note, the standard "brick and mortar business" is still being pursued, such as with the Camp Bow Wow franchise here in Colorado, whereas one can make a living taking care of others' canine companions. What a concept! Yet, record numbers are pursuing something else that breaks many of the traditional rules of entrepreneurialism home based businesses. More recent companies emerging such as The Trump Network or MonaVie, and going years back to Mary Kay, Amway, and the like, are recruiting more now than ever. They are doing so in large part because of both their lower risk and commitment. While years of bad press have detracted opportunity seekers and entrepreneurs from home based businesses, MLMs, network marketing, and affiliate programs and perhaps for good reasons because many of these businesses have had legal and ethical problems, but likewise, so have traditional corporations using traditional sales methods as opposed to distributorships, Enron, Bear Stearns, and WorldCom to name a few there nevertheless are a growing interest and participation in work-at-home businesses. If anything, Americans are more disillusioned with corporate style businesses but are equally apprehensive of risking-it-all in a traditional small business, having a "get laid-off and lose your pension and/or the deed to your home mentality." Recessions usually bring out the risk averse conservative in many of us or otherwise the "what else more is there to lose" philosophy. It, of course, depends on the person and the entrepreneur.
The good news is that there are still good ways to make a living during this recession, but it certainly feels as though there are a lot less opportunities now compared to over a decade ago. Baby Boomers, unfortunately, may be feeling the worst of this as they are finding more difficulty finding work suited for their experience and income bracket because companies streamlining their budgets are hiring temps and younger applicants, not to mention outsourcing overseas, for much less money. This explains why the largest demographic is flocking to home businesses along with many retirees who need some supplemental income. The fear factor, despite the lower risk and commitment, is getting suckered into a "bad deal." Any legitimate home business program is not going to come "free" even though many claim to offer what seem on the surface to cost nothing but time spent to make sales. When deciding to start a home business, one can do their due diligence in finding a good work at home or home based business; however, reading forum posts and the gamut of opinion after opinion from one side promoting and the other side bashing only leads to deciphering whose bias is worth its salt. Competitors and skeptics will always have a negative comment and something derogatory to say while promoters will have nothing but good things to say at the expense of objectivity. Ultimately, the best business owners rely on their own good judgment and intuition following their own analysis.
The fact of the matter is only 3 - 5% are successful in home business. These stark odds demand a good system that has proven results, which for profitability this is more vital than the most in-demand products, as any popular goods or services will face competitive alternatives if not competitors who have a persuasive pitch. By taking a strategic approach based on empirical results you are more likely to succeed in a home business though in the end the two things that will always prevail so as to be successful are (1) having a constant flow of good leads interested in your business and (2) a high rate of closing those people as well as maintaining them as active participants.
You will also need strong support from seasoned and competent mentors who have knowledge of what works and what does not. Mentors worth following have done your R&D already and can guide you; and if doing good business rightly, both sides deserve to win and earn a profit. Innovative marketing and effective internet tools will also boost your business, and they can help you avoid bothering your friends and family which happens to be why a lot of people shy away from some business opportunities. One such company that is making waves is Chameleon Auto Business Builder at http://www.thebizsuccessgenerator.com/ because it provides much of the foregoing. What is more, if you are not an experienced sales person and have a "time crunch," this company handles it all for you from leads, sales and closing, business management, and literally building your business even when you are on vacation. Some time and marketing each week is still required as there is no such thing as a business that is absolutely hands free - though this is the closest one to it, and, it is one that saves you many hours of work when you would rather be out fishing or on the golf course, or what have you. Accordingly, these give it substantial currency: beyond products and training, it is the system itself that has the greatest value for your investment.
Finally, a home business in a good niche market is going to lead to more profit and more attainable success rather than a business which does not stand out amongst the various similar ones out there. Chameleon Auto Business Builder fits into a very nice niche given the high rates of failure in the home business arena because it handles the biggest obstacle to making money: finding good leads and closing leads consistently. As such, for individuals who desire the luxury of working at home with a top rated home business, but also for those who are either afraid they will not succeed due to their apprehension of sales or those already struggling mightily in a current home business yet unwilling to give up (this being a large population) the suggested program will be worth looking into by visiting http://www.thebizsuccessgenerator.com/ where there is a short explanatory video.
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