AdWords Tips and Tricks for Profitable Campaigns - Part 1

AdWords Tips and Tricks for Profitable Campaigns - Part 1

If you want to make money promoting products or services using AdWords, there's a right and wrong way to go about it. In this article you'll discover five useful AdWords tips and tricks which should help you avoid some of the commonest mistakes, and hopefully assist with the optimisation and organisation of your Adwords campaigns to make them more profitable.

Adwords is a great way to reach a targeted group of people with your advertisement, and can be very profitable if used correctly. However it's also a highly competitive advertising system with many potential pitfalls . It's easy (as I know from my early experiences) to quickly spend a lot of money on clicks but see few if any sales. It's extremely important to ensure that your campaigns are properly organised and optimized so you get the lowest possible cost-per-click and maximum return on investment (ROI). So how is this done? Here are five indispensable AdWords tips and tricks.

1) Make sure your keywords are highly focused and relevant to the product or service you're promoting. Failure to select highly targeted, relevant keywords is a common mistake and can be an expensive one! When I began using AdWords I was promoting an ebook on organic vegetable gardening. My keywords were far too general e.g. "organic gardening", "vegetable gardening". The result was lots of clicks, a large bill from Google but very few sales! A much better keyword phrase would be something like "buy organic gardening ebook." If you ignore all the other adwords tips and tricks in my articles, remember this one!

2) If you're using the content network, choose significantly lower bids than on the search network, otherwise you'll eat up your advertising budget very quickly!

3) Use broad, phrase and exact match types, and negative match (e.g. "-free") if necessary. People search Google in different ways so by using all three options you should reach as many potential customers as possible and lower your cost-per-click (CPC).

4) What's the unique selling point of your product or service? What sets you apart from the competition and what specific benefits does your product or service offer the potential customer? Thinking about this will help you identify highly relevant search terms for your campaigns.

5) Optimize ad serving for your ads. Turning on "optimize ad serving" will ensure that the ads achieving the highest clickthrough rate (CTR) are being shown most often. This helps to increase the cost-effectiveness of your campaigns.

I do hope you find these Adwords tips and tricks as useful as I do - look out for part 2 coming soon!

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