A good business plan is used to attract funding from investors. Most investors will look at a business plan as a decision-making tool. There are certain things investors look out for in a business. These include one's management team, every investor will want to know a business owner's managerial skills, passion, and his dedication to his business. A comprehensive description of how one's products or services should be discharged, his customer base, his market and financial analysis. A business plan should have a realistic financial forecast. Every investor will always like to see his business associate's return of investment, cash-flow and break-even analysis. Hence, a well prepared business plan is the key to attracting investors.