Advantages Of Rss - Real Simple Syndication

The recent Forrester Research study, which claims that only 2% of online households

in North America use RSS, took the internet marketing world by storm.

RSS(Real Simple Syndication) is the new technology on the block and is taking the Internet by storm as Internet marketers are hurrying to incorporate this new form of communication and technology into there existing online businesses to Maximize.

The best way for me to illustrate this to you is by clicking on the link below that leads to my dedicated RSS feed subscription page so you can see first hand what you need to do to get yours started.

However, just publishing your own RSS feed and waiting for miracles to happen won't work. In order to get those most wanted subscribers, RSS feeds need to be promoted and marketed in the right way. With a good dose of quality traffic directed towards your feed, long term subscriptions will definitely start pouring in.

You should provide an RSS feed if you want to distribute your information to a vast and fast-growing community of users, who are more interested in knowing about your topic. In general, people who write articles or publish newsletters benefit the most.

This fact makes the marketers and publishers more alert and force them to send only relevant information to their subscribers. Therefore, the chance of the user stopping the subscription suddenly is very remote. He is assured of receiving only information that is of use and interest to him. This is why exactly RSS is very powerful.

In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.

RSS Feeds use a language similar to HTML called XML. You must be careful when using XML, not closing tags or failing to validate the code can cause problems. The RSS Feed includes information about your feed (Title of your article, short description, and a link back to your original article).

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

Subscription feeds are created to sell unique quality content. For instance, the publisher who wants to market his content will include a teaser copy in the RSS feed to advertise it to the browsers. If a reader is interested in purchasing the entire content, he can do so by paying a subscription.

If you have optimized your RSS feed and are able to get your message across to your audience, you can have more people subscribing to your feed, which will eventually generate good revenue for you. You need to get learned about the potential power of RSS feed and optimize it so that it can serve your purpose well.

by: Helwert Steven

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