Your business is the only one that needs to spend less money
. All people are watching their money and trying to spend as carefully as possible. Maintenance of a business particularly in economic crisis is a stressful job. In such situations looking for new techniques and applying them to reduce your expenses is a good idea. But in this entire scenario you dont have to decrement the quantity of your advertising.
Doing too much with the marketing part as a new business is not a genius step according to many professional marketers. However, some owners have perception that doing full page newspaper and magazines advertisements will give them a professional look. It is not a bad concept but it will cost you a lot of money. You can use this money for many other important purposes. A lot of low cost methods are available that are as effective as these methods.
Fliers is one of the low cost and effective advertising techniques and can be hung easily on different places like trees, walls, doors, bus stops, subways etc. You can also mail these fliers on a very low cost simply by folding these in tri-fold and type address on the back of the fliers. Usually businesses have their own designing teams that make beautiful and attractive fliers to pass out to the customers or place it on the counter for people to take. You can also give it to the people to hung these on their bikes, cars etc.
Small Items like pens and magnets etc makes good promotional products. These are very good promotional items to keep on hand and pass out a lot. When these items with your logo on them travel around your region, more and more people will get aware of your company. Your logos will be seen to people and may people discuss about it when the notice these promotional products. It is possible that these items leave your company name on a persons mind. It has good effective in either case. The main point in this technique is that you buy large number of these promotional items on low cost and hand them out freely.
Another good technique is to advertise in online business directories. Many people pay visit to these sites every day. Listing your company in these directories means giving your business an opportunity to be seen by huge number viewers. Most of these dont cost much for just listing a company.
You can advertise in many ways for your businesses. Keeping the expenses down doesnt mean reducing but actually it means to work more creatively with your advertising budget.