Advertising Tips - Using The Ultimate Benefit In Your Headlines

When it comes to advertising, it's all about the ultimate benefit

. You should strive to make your product's ultimate benefit the main focus of any kind of advertising that you create. This ultimate benefit should be the number 1 thing that your prospect is looking for when they're looking to solve a particular problem that they have.

The place that you should put your ultimate benefit is obvious. It should go in your headline. Your headline is the most important part of your ad and if your headline doesn't do the job, then your ad is wasted. Your headline's job is to convince a busy prospect that your ad is worth looking at. You only have a few seconds to convince a prospect that your ad is worthy of their attention which is why you want to lead with your ultimate benefit first.

If your headline fails to do the job above, then more than likely your ad won't work. Top copywriters understand this well and is the reason that they are paid heavily for their work. You never want to let a prospect decide that your ad isn't worthwhile. So in order for your ad to work in your favor, you have to make your headlines work - and this is exactly what this article will focus on.

The best way to start writing effective headlines is to sit down and write out headlines that have already been proven to work. What you're doing at this step is "copying and cloning" the success of others so that you can shortcut your way to success. In fact, you should even go as far as creating a "swipe file" for yourself.

A swipe file is simply a collection of winning ads and sales letters that have been proven to work for others. When you have a swipe file, you make it easy for yourself to write winning headlines - because you have so many to emulate and follow. If this idea doesn't suit you well, then maybe you should consider learning how to write a good headline from scratch.

To get started writing a headline from scratch, you will want to do a few things. The first thing that you want to do is write out a list of features and benefits of your product or service. What you will be doing with this list is highlighting all the key benefits of your product so that your prospect can see that it is the right one for them.

After you've written out your list of features and benefits, you will want to decide on the best benefit that your product offers to your prospect. This is usually the benefit that delivers something quickly and easily. At this step, you shouldn't guess at it. Know your product well and list out the core benefits that it offers to a prospect.

After you have found your ultimate benefit, you want to use this as the starting point for your headline. Now your next job is to provide a fast and easy way for your prospect to experience your biggest benefit.

To do this, you should consider using the words "quick and easy" or "fast and easy" in your headline. This shows the reader that they don't have to wait long to get the benefit that they dream of.

All of these headline writing tips are useful if you put them to action. Be sure to start using them today so that you can start writing winning ads tomorrow. Good luck.

Advertising Tips - Using The Ultimate Benefit In Your Headlines

By: Adrian Hargray

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