Pens are commonly used promotional items and advertising your business with promotional pens is an oft used method
. They tick all the boxes for the right promotional product and are light on the company budget. They are distributed my mail, used in promotional events and even used to reward loyal employees.
Companies spend millions in various promotional products. An ideal promotional product is light and small. It is easy to distribute through mail and other means. It must also be of use to the maximum number of people. Here a product that comes in for daily use is ideal. A pen meets all these criteria.
Its small, compact size and light weight means that it can be distributed easily by various means like mail. It is also one of the most economical promotional items. The pens themselves can come very cheap. Their light and small size makes postage economical as well. They can easily be packed in envelopes or distributed by other means.
Pens are also high utility items. Whatever the profile of the consumer, pens are used by everyone. It does not have to be fitted or customised for anyone. A number of promotional product dealers deal with pens. They come in various styles and materials to suit every budget. Even when they are not used by the original receiver, they are passed on to others. At any event your brand is guaranteed exposure.
Like most promotional items there are certain rules when advertising your business with promotional pens. To begin with the pen must carry your brand and logo. Ideally promotional items must carry contact information as well. However, this can be difficult on a slim body of a pen. Nevertheless at least add the website address.
Like most things, here too you get what you pay for. While cheap plastic ballpoint pens are economical and light, their quality is often suspect. On the other hand you can go for high-end pens that are branded and come in metallic finish. You can get a gold or chrome finish pen. For an even more exclusive product go for pens that come in a special case. You can add your brand and other contact information on the case.
Keep in mind that the quality of the product will reflect on your own brand. Hence, a luxurious brand must go for high-end pens, while a smaller company may find a cheaper option more suitable in its budget. Advertising your business with promotional pens remains an ever-favourite for its high utility and economical value.