Advertising Your Company With Printed Poly

Using the right packaging material for your product can make or break your marketing

strategy especially if you are still starting out with your business. Or, it can retain or entice more customers to buy your products. Choosing the right product packaging can draw the attention of potential clients. The secret is making your packaging attractive! One type of making your packaging attractive is by using printed poly.

Why use printed poly? It can be made attractive based on your marketing theme and style. It can help your product stand out from other similar products in the market. Its crystal clear quality can enhance your brand's image. You can use it to provide information about your product or your business. Using effective marketing graphics and texts can increase customer awareness about your product and business. Colors also play a vital role in making your packaging attractive.

Printed poly is does not only offer attractive packaging for your customers. It is also durable when it comes to protecting its contents. It protects your products from moisture, dirt, and other more abusive factors that can damage them. Therefore, it can ensure that the quality of your products is preserved until they are used or after their shelf life. But, ensure that the printed poly you will use meets all specifications of the FDA and USDA for food contact if your products are packaged foods.

Compared with cellophane, printed poly is also a cheaper alternative for packaging products especially for packaged foods. It's also a way of helping save the environment because you can store them for future use. It's like hitting two birds with one stone! Because it can be reused and recycled, you can maximize the exposure of your products or business in the market. This increases the possibility of attracting more customers to visit your store just like the word-of-mouth advertising in other businesses.

However, just like all products in the market, printed poly also has its disadvantages depending on how it is used. It is usually created flat; unless it is made from special equipment. But, this is not a big deal if it does not negatively affect your products when packaged with a flat bag. If it does, then you need to consider whether your vendor has special equipment that does not make flat printed poly bags. Aside from being usually flat, it has a fairly low temperature resistance. So, it should not be used for products that need to be placed in freezers. These disadvantages should not hamper your decision to use printed poly. They serve only as your guide when selecting the right packaging for your products in order to maintain their quality.

But, these disadvantages do not dwarf the advantages of using printed poly. Knowing the advantages and disadvantages of using printed poly helps with your decisions in designing the best specifications. Having the right specifications enables you to find the right vendor in collaborating with you to create the most effective and durable packaging for your products. Wrapping your products in printed poly not only maintains their quality, it can also expand the customer base for your business.

by: Arthur Paulson

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