Create a portfolio of your most fabulous work. It must be a representative sampling of photographs that demonstrate your skills and versatility. You may have to change your portfolio a little with each client. A wildlife magazine will probably not be impressed with a portfolio full of your best baby photos. So, make sure the content in which you show is situation appropriate to the client. This will be what you will show to your prospective clients, and its quality will help determine whether they will hire you or not.
Public relations and promotion strategies often work well for a photography business. You can prepare press releases to announce any significant achievement that you've made, including winning a local photography contest.
Network with buyers in your target market, or even volunteer a picture to a local charity or non- profit organization. You can also Offer to teach a photography workshop to different groups in your community. I taught a workshop to a new mommy group who wanted to learn how to take amazing photos of their new baby. You can seek out different groups in your community. You will be amazed at how fast your name will get out.You can also increase the number of people who see your photos prints by distributing your works in galleries and museums. Talk to numerous businesses about displaying your photos in their establishment. A lobby or a waiting room can be a great way to show case your work and may attract potential buyers or advertisers.
Depending on what resources you have available, you can expand your advertising campaign by listing your business in the Yellow Pages. It is one of the cheapest yet most effective ways of advertising a photography business. You can also create a business listing on Google.com as well. You can also engage in direct mailing; with the right client list you may be able to reach a broad or concentrated market. If you are engaged in commercial, architectural and graphic-style photography, brochures can be an effective form of advertising.