Air With Solar Energy "competing Formula"
Heat pump, air source heat pump, air heat pump
, air pump, air source, air to ... ..., with a product, dazzling the name! Heat pump products from the current national standards, using heat pump technology, heat absorption in the air "heat pump product" scientific name should be "air-source heat pump water heater (device)", but many first-line manufacturers are called "air can" and formed a "wave with the name" lead market initiative norms and standards of different countries, market forces can be seen!
, For example, as Home Appliances Business, entered the United States in the heat pump market, the implementation of the appliance channel, it is called air-source heat pump water heaters; 2007, a high-profile route through solar energy product channel, and perhaps in the solar market research, instead of air can, indeed perfectly justifiable. New beauty products made significant gains in the name of strategy, combined with marketing strategy and market success, within one year, sales from 30 million to 1.2 million expansion and rapid industry leaders. Shows that the air can be inextricably linked with the sun does a lot of Origin.
I was ten years ago, entered the water heater industry, from sales to marketing management, brand planning, to management consulting and business operation of multi-media experience in habitat, and solar energy and air to the deepest fates got tied, also has too more indissoluble bond. I am on the relationship between the two sentence summary is: "different technologies, blending the market."
On the technical characteristics, the air heat pump water heater (device) mainly used in heat pump technology, its main product and industrial production systems
Air conditioning Consistent with the industry, because different product concept design changes triggered, but in general, can produce air-source heat pump water heaters (air conditioning) companies, the basic with air heat pump water heater (device) production capacity.
On market characteristics, its target consumer groups and other types of water heaters and boilers basically the same, mainly families, and enterprises to meet domestic hot water, applied technology, there are many similarities. Even in the expansion of consumer demand to heating, air conditioning, the few who technological improvements to meet the direction is concerned.
Functional aspects of products, some hot water equipment, water demand is resolved, but the air and solar products to attract customers is a common selling point of energy saving, environmental protection, in particular both a competitive product value and mutual respect instead of relations. At the same time in the installation, channel development, marketing and so on, have a great cross and common.
Development process from the point of view, the rapid development of solar energy industry since the mid nineties of last century, output from 25 million in 1998 to 380 million in 2008, after 10 golden years of development, has become own intellectual property rights in the world production, export and consumption of power. The air heat pump water heater technology is mainly overseas, since 2003, large enterprises and home appliances
Solar water heaters Enterprises involved, the heat pump industry, the rapid expansion of production capacity, production and sales from DMB to 2008 about 20 billion quickly, but compared with solar energy, air can still have a long way to go, the success of the development of solar energy industry Road, for its reference.
Heat pump in air to rise to become the following solar water heaters, photovoltaic, wind, biomass, after another new topic. 07-08 years, the community's attention from the heat pump is also increasing. Media even call it "crying wolf"! The past two years due to the tilt state policy, many people believe that solar energy in the next three years will usher in a development opportunity. Characteristic of household appliances in the air can be more distinct, growing independence of the industry context, a number of air through the solar energy heat pump business is still a tendency to seek development, and some success.
Overall, two air with solar energy products market with their promotion and application, in some special consumer market has gradually formed a cross-style development, competition with cooperation. Resolve disputes between the two, to my observation and "cold thinking" the following "competing formula" for reference:
Energy-saving hot water product "competing formula": "different technologies, blending the market" = different places, different users have different options, not a single light of local conditions, subject to adjustment by the consumer marketing company mode
by: stefasuan
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