Alternative Techniques For Using Social Bookmarking In Your Online Business

Alternative Techniques For Using Social Bookmarking In Your Online Business

Thousands of people have put social bookmarking to powerful use for off-page optimization plus various marketing strategies. Bookmarking is heavily in use by online marketers for obtaining backlinks and additional traffic. However, there are long-term strategic methods that can be used at the more heavy weight bookmarking sites. So it all just depends on what you want to accomplish in your business. If you have not been around IM much, then a bookmarking site is basically just a site where you can place bookmarks on the net. Some bookmarking sites have more SEO power than others which has an influence when you use bookmarking tags.

Several years ago the more popular bookmark sites changed all their links to nofollow which had a huge effect on bookmark rankings. Seems people had the ability to rank highly from sites like Digg and a few others. Naturally, I make supposition about any impact Google had with those modifying their links to nofollow. It does make for fascinating speculation but not terribly important at this point.

But you can achieve exposure when you take a more conscientious approach to using social bookmarking sites. Mass backlinking profiles at bookmark sites are renowned for being just about useless and even spammy. You'll find a few more strategically minded marketers who make an effort and create high quality profiles. Profiles that have looks of being legitimate will do a greater job for you and have a great chance of passing a review. Hopefully you realize the great benefit available when you take an approach encompassing a higher quality profile.

Also consider your ability to use the RSS feed functions available with a meaty profile with good content in it. There is SEO value with a great RSS feed; not to mention RSS directory submissions you can do. Consider the extra benefit of more exposure for your links in those feeds. However, you do not want to annoy any feed subscribers by including too many links through the content.

Just take a look at your feeds, and you will know when you're going too far with promotional links, etc. Another important aspect is to take time and build relationships at these bookmark sites. You can take a few minutes every day to distribute your good will at these sites, and that will not take very long plus it is a good investment.

In the end, how you approach making use of bookmarking sites in your personal business is your call. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. Maybe you can try it at just one powerful bookmarking site and see how you prefer the results.

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