America's Electric Stove Exploded And Wounded The Entire Industry? - United States, The

we all know, beauty Cooker Explosion injured a 22-year-old woman IT company

. But in fact, most injuries are beautiful cooker and beauty brand, although the induction cooker does not identify the cause of the explosion, but the series of major media coverage of the appliance to the U.S. targeted. Appliance industry, unprecedented security concerns, the current injury has not only beautiful, but the entire appliance industry.

Cooker beauty well-known companies as the industry, in a sense represents a large number of domestic

Small appliances Enterprise. The events of the appliance industry, quality and safety of the collective experiences a crisis of confidence. Therefore, when the United States and the move out of the internal explosion experts say there is no scientific basis for the appliance, the industry has been remarkably consistent even behind rival the United States, and is aware of the incident will have on the appliance industry, the enormous impact and injury.

Appliance industry, "screwdriver" in the appliance market and created a prosperous past, a large number of OEM factory purchase trademarks as a large number of white paste machine OEM business, resulting in various types

Fitting Supply is not on. The contracting out OEM's brands, or even relevant state regulatory departments and agencies, are a lack of effective regulatory standards, systems and regulations.

In fact, the induction cooker explosion experts talking away just did not possible? Definitely not! The quality of media coverage of similar frequent events. The evening of December 5 last year at the Beijing Jiu Xian Qiao Road, No. 148, a restaurant on the cooker explosion occurred, because has not yet been identified. Changzhou year because a consumer has purchased Supor new cooker exploded multiple facial injuries, leading to forced induction cooker Supor all Withdraw from Changzhou Auchan.

Beautiful cooker explosion exposed the US's electrical starting point in the crisis public relations blunders, the United States of induction cooker hope communication will pass through the media explosion of information has nothing to do with product quality, product quality and hopes to stay out of the accident on. At the same time that even without the responsibility and moral advance medical expenses. On the one hand want to stay aloof from the quality level, on the other hand wants to take from the public sentiment on the part of the responsibility. Simultaneous two different angles, the results offset the positive effect of the crisis public relations, from the attitude of users we can see that the U.S. crisis of confidence in the brand communication will not end with the noticeable improvement. Contrary to the public form of beauty not responsible for the image of the appliance.

And with the escalation of public concern over the matter, while the U.S. bombing of the appliance to the appliance's security once again pushed to the front of the public. Lack of mandatory industry standards, the appliance enterprises of varying quality, rough abuse made, counterfeit products circulating in the market so that consumers lack of confidence already cooker, induction cooker explosion of beauty, it is credited to the consumer of a ruthless ruthless in the box on the ear. Can be said that the incident was injured beauty, the appliance industry more were injured. Hope that companies need to reflect on the appliance, as early as a countermeasure. Industry urged relevant state agencies as soon as possible in order to regulate the market introduction of the national standard, so that accidents are frequent stop.

by: gaga

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