An environmental print industry - all businesses need to do their bit say W8Data

Ipex Preview Environment feature:"The pressure has been on the print industry to

be green for several years now and the signs are that the message is getting through, with ISO 14001 and FSC or PEFC accreditations now standard at most large commercial printers. The signs are that this year's Ipex will take the environmental message even further, with the main manufacturers all keen to demonstrate their credentials". (Phillip Chadwick, Print Week, 29 April 2010)

There are minimum standards that all printers can employ such as ensuring their clients records have been put through a data cleansing service. It may reduce the amount of printed material necessary but will highlight the seriousness of the printer to deliver agreen service and put the clients' interests first.

"It is still a volatile market, but the green agenda is still very high on people's list," says J&G Environmental Customer Care Manager, Richard Spreadbury. "It's all about the bottom line. The environment has a role to play in business."

There are few businesses out there that can delivercost savings to third party clients while providing an extra income stream to the printer under the green banner.

W8Data can offer you the best de-duplication service, that ensures your marketing pieces only arrive once, hence cutting collateral cost, postage costs and, of course, the impact on the environment. We apply unique complex matching routines to your data to identify actual and likely duplicate customer records. These work at individual, surname or household level; the degree of matching or searching can be adjusted to suit the specific requirements.

For information about our range of direct mail and data cleansing services, and how we can help you to save money AND do your bit for the environment, go to our website http://www.data-cleansing-service.co.uk

An environmental print industry - all businesses need to do their bit say W8Data

By: Will Anthes

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