Analysys: Mobile Navigation Signal 100 Provides Reference For The New Business Model - Know All

Recently at the "2009 China International Information Telecommunications Exhibition

Expo "on China Telecom No know all its new product " Mobile Navigation "appearance." Mobile Navigation "by China Telecom Cooperation Association of Science and Technology Development Partnership, is a number based on the BREW platform and service resources 100 mobile GPS navigation product line, is the number of know all the main functions of the client software module. Analysys of

Analysys International (AnalysysInternational) analysis, No. 100 product combines navigation and mobile navigation no know all the services and content resources to provide intensive services for users, while a greater significance lies in mobile navigation industry as a whole provides can learn from the new profit model.

Existing mobile navigation main profit model into two categories: one is mobile value-added services-based end-user payment model; one is pre-installed software, terminal manufacturers to be charged License fee model. With the gradual impact of the Internet industry, the characteristics of the mobile space, the new business model with these two business models will coexist in the market. No. 100

specific to the specific navigation products, Analysys International (AnalysysInternational) that the number of navigation services and know all their original information query has a good meeting point, life information search function can be further expanded navigation user groups, not further restricted to driving a family, walking, public transport user groups had been simply the path more difficult to attract and guide function, will now likely to be attracted to live search try to use (but these users pay directly for services and willingness to still relatively low).

From the business model point of view, the combination of navigation and live search, making the business through Marketing And trading patterns into profit as possible, and this is the number originally know all of profit model, so there will not be operating in a smooth transition too difficult.

Summary, Analysys International (AnalysysInternational) analysis, No. 100 navigation products for mobile navigation application developers and the local classification of living information services provider of product innovation has a positive reference. Analysys

2009 Second Annual New Media Marketing will be held on November 5 in Beijing. In the case of display will be exciting comment, the high end of industry experts to broaden the dialogue view mobile navigation application developers a comprehensive, in-depth knowledge of new media marketing, new media marketing ideas from the "points" outlined in the "face." Annual Meeting will also help them to make flexible use of new media marketing tools, cases from other manufacturers find cooperation opportunities and create an updated business model, the diversification of profit model.

Analysys recommendations For the Association of Science and Technology and China Telecom:

No. 100 as function of implantation, user groups will not be limited motorists to the need for further segmentation of products and services to meet the needs of different levels, such as non-motorists to only provide simplified navigation capabilities, but not collection of fees (profit models for free pattern diversity makes this possible).

To other navigation application developers: Comments

can actively try to network, network and other similar sites do-nothing cooperation, to expand its POI, while online orders through the user access to such means as expanding into profitable trading patterns.

by: gaga

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