Andy Lau Is Not The Messiah Could Not Winning The New Century Conditioner

Accompanied by early July edition of the new century Conditioner Andy Lau TV advertising

in the media release CCTV, marks the NICE system integration through the new century after the re-conditioner market, the already highly competitive homogeneous shampoo market In the past year, along with Procter & Gamble and Unilever, Department Head & Department of resonant end World War, the original market competition has undergone great changes. Now NICE will be re-adjusted years Conditioner strategy to market and hope to shake the current separatist shampoo market, 3.0 billion can be achieved for the scale of market indicators, it is almost impossible. In fact very simple reason, including the following aspects: First, NICE businesses do not operate the successful experience of shampoo market; Second, restrictions on foreign brands in the current rules of the game background, rely on the new century Conditioner to winning? Have to rely on to achieve national market share of 10% of capacity? Third, the performance of pure advertising and media investment has been very difficult to influence consumer purchasing philosophy and values of discretion, and after all, is today's market environment and advertising tension than 10 years ago, completely incomparable ah! Fourth, according to the author's understanding NICE before the acquisition of Hong Kong Olive, 2005 Olive's century-old Hong Kong Conditioner Brand only 1.5 billion in sales, the market has stopped the two-year market, but To achieve the level of sales to double to 20 times, this formulation is indeed difficult to withstand scrutiny.

Can not help but recall, Zhejiang Nice, after the acquisition of Hong Kong, Olive, high profile, look "very far", in addition to the original Hong Kong Olive team all severance beyond the original product has been entered for the Olive Super and store commercial channels, almost all the cutting, of course, NICE may be scornful of the original business in Hong Kong Olive disk and distribution channels, in other words, NICE NICE also have the strength that does not require keep records or file data provider's transfer work. On the contrary, the same as the competitors Guangzhou Liby, had to enter the Cosmetic In the field, the acquisition of Shanghai high position in one fell swoop, the new brand of high position in the Guangzhou Liby intervention and under the influence of the past two years to develop an extremely sound, no massive slogans and goals, in addition to some in the business and management, fine-tuning, the original Some work order was hardly affected, a new high position, basically in the original process and the operation step by step basis, steady growth. NICE

Zhejiang and Guangzhou Liby, benchmarking is not only local daily chemical enterprise in the logo, but also represent the Yangtze River Delta and Pearl River Delta culture game culture. The two enterprises not only careful planning with their strategic vision for the future development of more planning ahead in gaining access to leveraging cosmetics and personal care products industry in the field, on the one hand, Shanghai, Guangzhou Liby will embrace in the arms of high position, is to help Shanghai high position of both starting and operating experience, like Guangzhou Liby strong intervention of the capital, to help Shanghai high position to achieve the second take-off, and can quickly help Guangzhou Liby accurate and efficient access to the cosmetics industry, which So Guangzhou Liby optimistic attitude is the basis of Shanghai high platform and market resources. However, on the other hand, Zhejiang Nice surprise in the crowd in Hong Kong have Olive in the bag, not positive about our Olive of the system resources, but is intended to Olive, a hundred years, and Iglesias goods brand Conditioner Get value.

This Look over here, in Guangzhou Liby was formed to traditional skin care products, the direction of the main line of business development, NICE was established in Zhejiang to shampoo to the main business objectives of strategic planning. In view of Guangzhou Liby, and Zhejiang Nice Daily Chemical Industry in the different industry segments in the segment of competition, the competition between the two curves almost parallel lines.

Through the current market conditions and their performance, Guangzhou Liby and Zhejiang Nice two companies have the conditions and opportunities for success, but because of the two original main business items are washing products in the field, in cosmetics and personal care products and almost no advantage at all, so how effectively the resources acquired businesses with its own system to maximize the rational allocation of resources will be an ongoing project and mission. Therefore, the two companies should be accurate to see their starting point and enter the field of cosmetics and personal care products in the same time, an accurate grasp of their own resources, they also have to have a clear understanding that most affect their business equivalent size, brand construction rate, and effective contribution to disease risk index is objective and indisputable fact.

Andy Lau Is Not The Messiah Could Not Winning The New Century Conditioner

By: xtxtx

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