Appliance Industry: Chinese New Year Promotion Campaign Weekend "fire" - Appliances,

Flat-panel TV prices battles upgrade

Flat-panel TV prices battles upgrade

Notebook

Computer

Prices to new lows

Home appliance chain

Marketplace

Store more and more, the annual Spring Festival

Promotions

Start-up time more and more toward the front.

From this weekend, home appliance manufacturers will be launching the onslaught before the Spring Festival.

Country United States

,

Suning

, Dazhong and Yongle of the Chinese New Year promotional program has been one after another, flat-panel televisions, notebook computers and a New Year gifts share and sales of fashion's most popular small appliance. 27 inches below 4,000 yuan

LCD TV

And notebook computers have appeared, some stores even play the "highest 85% drop" slogan.

Flat panel TV is still the most popular foreign

Brand

Price battles

Popular flat-panel TVs, without exception, become the focus of the Spring Festival. Suning To this end and

Hisense

,

Skyworth

,

Sony

, Samsung, etc.

TV

Manufacturers signed a value of 1 billion yuan a large flat-panel TV purchase orders, including 32-inch and above large-size flat-panel accounted for more than 70%. Gome Beijing Branch Mining Marketing Director Zhang Guangbin also disclosed that the United States in the New Year stocking Large size plasma TVs and LCD TVs accounted for 70% of the overall proportion of "flat-panel TVs GOME will drag the overall price by about 30%, some brands reduction is even more than 50%. "

However, the large and medium market manager, said Zhang Yong, in general, during the Spring Festival, a joint venture brand plate reduction is greater than domestic brands, "because the lower prices of domestic brands have a very small space."

Sharp

Business

(China) Co., Ltd. President Rintei celebrate yesterday, says that Sharp is 20 million yuan to launch a large-scale ones who enjoy the Spring Festival activities, the highest drop in more than 30%. From Suning Beijing marketing data also show that, in addition to

Toshiba

Still difficult to pull down the worth, the Hitachi, Panasonic, Sony and other Japanese TV brand price lines have begun to "jumping."

Although the price cut is difficult to compete with the joint brand, but the domestic brands do not show weakness. Provided by the state and prices for the U.S. show

TCL

, Skyworth,

Changhong

, Xiamen Overseas Chinese and other average price of more than 10,000 yuan in the domestic 32-inch LCD TV prices will have fallen to around 7,000 yuan. Suning listed in a new USB interface with dual 40-inch LCD TV priced at just 13,900 yuan, a homemade 50-inch plasma TV was the first time below 20,000.

Notebook killed to 2,999 yuan

Desktop

Unprofitable

Dazhong Electronics North Branch Division Manager of an accident pertaining to computer analysis, "Han Cu" is also the spring of IT digital products, "the New Year made laptop may be subject to the collapse of the insurance."

According to reports, several large and medium brands of notebook computers this week, will also fall below 3,000 or 4,000 yuan, such as a

Shenzhou

180C laptop suppressed to 2999 yuan.

Suning Beijing marketing manager, said Xu Zhengfei, Suning the mainstream notebook price cuts to strong words Zhongguancun. As

IBM

, Samsung, Sony,

BenQ

Notebook computers and other mainstream models are substantially lower prices. Zhaobao Min, general manager of Gome Beijing Branch, also said this week, six from the beginning, the National US-notebook will be the transaction value of less than 90% probability, and Beijing Zhongguancun, the price of other stores, the company has also built stores in the capital with hundreds of first square meters of business area of the notebook area.

Notebook hot highlights declining desktop. Desktop machine has entered the stage of almost unprofitable. According to Beijing Dazhong Electrical Appliance parts

Sell

Data show that sales of desktop computers in 2005 than in 2004, a full tripled, while just more than doubled profits. "It is from this point of view, not by the size of the profit by winning the traditional desktop appliance supermarkets have become the main channel.

Stylish small appliances favored personalized promotional debut

Spring Festival every year, quality goods as gifts of small appliances, will usher in a little season. Marketplace aspects that mainly small appliances

Group buy

And

Gift Sales

Based, in particular some high-end products, such as

Philips

High-end razors, treadmills, massage chairs, ZIP cigarette lighters. "This year, Suning will continue to expand in the category, introducing high-end products, such as Swiss Army Knife."

Addition to fight prices, the supermarkets this year, will play their personalized service. If Suning launched the "New Year's Group buy big room" activities. States United States beginning from the sixth week, in some stores to open "

Teacher

Session "," Civil Session "," CBD Session "," Spring Festival shopping center "and"

Home

Session. "Personality, some enterprises also launched promotions. If

Haier

Introduced "HOT" overall appliance spending, means that businesses provide to consumers is not a single product, but rather a set of programs to resolve consumer issues.

by: gaga

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