Appliance Sales Promotion Efforts Unprecedented Growth Performance Is Still Dismal - Suning, Gome -

Small New Year's Day holiday, Yantai major

Home Appliances Efforts to open the largest store promotions over the years, the "Grand 8 fold," "straight down 3,000 yuan" and other promotional activities, greatly stimulated the enthusiasm of consumers to buy. By the financial crisis, although the major appliance stores sales have improved over the same period last year, but profit margins were severely compressed, so that sales remained "miserable."

New Year period, the reporter in Yantai

Suning Appliances, GOME Electrical Appliances Five Star stores and other appliances to see all kinds of household appliances, IT products are almost all stepped up promotional efforts, eager to seize the New Year's consumer electronics market. With

LCD TV For example, TCL 52-inch LCD TV from the original 14,000 yuan directly down 9,999 yuan, 47-inch, 42-inch models also have substantial price reductions.

Mobile Regard, Nokia 6300 fell to 999 yuan from 1,299 yuan, Nokia 5000 fell to 550 yuan from 750 yuan, promotional efforts are also high.

It is understood that New Year's Day, 11, 51, the Spring Festival holiday is a four season home appliances market, then businesses will do everything in their marketing. Suning Appliance to the staff of Yantai, by the financial crisis, in order to stimulate consumption, in 2009 New Year's Day promotion efforts more than the past, many are less than the cost of goods sold, profit margins were severely compressed.

Also affected by the financial crisis, consumers are quite a few people cut spending plans a "funding", but the face of business played a high discount, high benefits, many people are still moving and the heart. A purchase

TVs The MU President told reporters, did not buy their own plans, but saw the margin of preference really big business, so decided to buy a LCD TV New Year's Day. But the financial crisis, and did not choose the original 47-inch optimistic, but chose a less-expensive 42-inch LCD TV. "This time from 12 mid-price reduction had already begun, but until the New Year period, the consumers from buying Caibei fully stimulate." TCL sales staff, told reporters.

"Shopping malls during the Christmas to New Year's Day sales were completed more than 6300 million, up 10% over last year or so." Yantai Suning Appliance Minister Dai told reporters: "While sales this year to ensure steady growth, but in previous years up to 30 % growth compared to the case, sales still did not meet our expectations. "Yantai triple appliance Planning Department Jiangjing Li said that although sales better, but clearly felt the impact of financial crisis, when many people cut spending the budget, in such a big promotional effort, the previous years, the phenomenon of recurrent panic buying is no longer clear, especially bleak for the property market after the acquisition of new houses to buy sharp decline in consumer appliances furnished, on the present situation, the consumer electronics market in 2009 situation is not optimistic.

Industry believes that, Suning Appliance, triple appliances, home appliance giant Gome, etc. Yantai occupies most of the market share, annual sales are to maintain the growth rate of about 30%, but the financial crisis and under the influence of the property market downturn the public's desire for consumption is not high, consumer program or "stranded" or "shrunk", although some electrical stores to maintain a high growth rate, but the premise of high promotional efforts to complete, and slowed, This may indicate the home appliance market in 2009 will face greater challenges.

by: gaga

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