Appliance Stores Bitterly Rooster "three Battles" Broke - Appliance Stores, Household

A senior person to tell reporters, household appliances such a story: in a street lined with two noodle museum competition, many days in the doldrums

. After re-opened after a renovation, play "opened three days of free food," the banner of a sudden customers at his door, known far and wide. A month later, the newly renovated hall, this area has failed. It turned out free meals in its full three days after the noodle shop opposite the noodle hit the price cheaper than this just 1 yuan, the result it relies on the free activities are attracted to the passenger side quietly attracted competitors all went. Market is volatile, the availability of forage to win the battle.

Year time, mortal and had, for the Central Plains home appliance industry, the year there are too many sad and Huan joy and bitterness. Distinguishes itself from department stores to occupy half of the chain of home appliance, home appliance chain of the Central Plains and then to a decisive battle, household appliances market structure qualitative change soon, chain stores of the "three battles" broke out.

First Round: War site "My site to listen to my" seize the advantage of sites for the various chain stores on the boss's desktop. It can be said from the beginning to enter Zhengzhou, appliance giant did not stop the desire of the business district occupies.

In Beijing, Dazhong, Gome, Suning Appliance giant presence of three under 78 stores, Beijing became the most densely urban appliance stores. At present, four major home appliance giants gather in Zhengzhou, China, vowed expansion plans, large-scale recruitment, business are always known store in Zhengzhou, will also become the central objective of bombing?

"In the first half we tried to open 10 stores and one shop area to over 3,000 square meters." GOME Electrical Appliances Co., Ltd. General Manager of Henan Province, Huai-Kun Teng also said the U.S. State Nanyang Road store opened just a little less than two months, and this time should continue to shorten, and soon it is possible to see the country while the United States within a month to open several stores in the scene. Such rapid expansion plans and its past performance can not compare.

Of the profession are clear is the fact that President Huang Guangyu of GOME sell just part of the shares in the Hong Kong stock market, nearly 1.4 billion Hong Kong dollars cash. In an interview Huang has said that cash of 1.4 billion yuan will be used to speed up the shop and real estate business. If you come up with half of the funds used to shop Huang Guangyu, the United States this year, China National shop will have at least more than 700 million yuan of funds. No wonder the U.S. senior national expansion this year somewhat conceited.

As 2004, the fastest growing distribution companies, Five Star for the multitude of strong competition to occupy the site appears to its capability. Headquarters of the news from the five-star show at the end of this year, Five Star will complete the layout of the chain stores nationwide. Relying on an ambitious plan based, in Henan Yu Rong, general manager of Five Star Appliance Co., Ltd. said, Bayside Kong Cyber Digital Square Henan chess game is only the first step in the five-star, five-star market in Zhengzhou, the layout will be more accidents.

General Manager of Henan Tongli discount

Tang Wenhui said in an interview, the reason why large appliance chain the expansion in a short time, the main hope in this region has more market share to game with the vendors, and then to grab the right to speak. Appliance stores larger market share, you can get more concessions from the manufacturers, large scale home appliances chain embodied here.

Chairman Yan'an Dong Liang appliances that home appliance chain industry to speed up the rate of expansion and the massive entry of foreign capital has a direct relationship between the retail. End of this year, the state's protection of commercial policy is about to expire, the top foreign-funded enterprises to speed up shop in the rate of expansion is the most important issue facing the appliance industry.

Huai-Kun Teng, general manager of Gome Gome Nanyang shop on the layout seems to grasp the full, he told reporters, household appliances stores are not crowded places you can shop, but we must pay attention to select the business district. As long as all get together and appliance stores and survival to maintain a certain profit margin, get together on the appliance sales business to hurt.

Home appliance giants are eager to "the Happy Valley area of" surface is a quest for more customers, but industry analysts, this one deeper reason is the merchants want to use high-density layout of stores to improve the industry The access threshold, which is several giant battle between the needs of the common check is the need for the new outsiders.

by: gaga

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