Appliance store sales of those crazy sales crisis thing - appliance sales, appliance stores - Networ
Appliance store sales of those crazy sales crisis thing - appliance sales
, appliance stores - Networ
Near the end of the year, the supermarkets and other commercial units have introduced the "anniversary "," Day" as the theme of the promotional activities of fighting by the end of dismal market. Which has been washed in the discount, promotion forefront
Home Appliances Chain have also flashed generous, seeks the remainder of the month, the sales slump for months to restore weakness; the increasingly savvy consumers can seize this golden opportunity, one in the household appliances market in copy end ... ...
Promotion of those thing crisis Also create holiday promotions When Europe and the United States financial crisis the world is going through the storm when people start doing domestic proactive plan. Reduce costs, reduce the budget, avoid the luxury ... ... With the changes in ordinary life, quietly, gently singing a long time, "Butterfly" and businesses are starting to feel real pressure.
In Beijing electronics market, according to recent statistics, as of October would be much lower than expected actual sales, profit margins have shrunk. Then, used a big issue of the economy during the holidays home appliances store has the idea of playing the holidays, even in autumn and winter off-season who do not leave without justifiable reason, they do not worry. Image
States United States The 22 anniversary celebration Suning The "ice washing Day", the 27 large and medium anniversary, etc., there were not business promotions, price reductions, free gifts of a good time, but also attracts quite a few consumers.
Store with a responsible person's words: "This year's situation is grim, we have the holiday to sell, do not create a festive holiday promotion also ... ..."
Discount Fanquan than shopping If the party is also the former home appliances cattle only for holidays gifts bread where morning and afternoon to rely on the words, now they like too much of the day. Because many home appliances stores also began to frequent the mall that used to discount, Fanquan phenomenon. Such as the capital of a business launch of the "full 3000 back to 600," "Man 10 000 back to 2000" and other complex Fanquan promotion. Of course, this seemingly "value" of Fanquan when in use will also encounter some not unexpected "trouble": For instance, some brand can be used, some are "not to participate in activities"; use Fanquan to buy the products, the actual price to be more than 1000 yuan; Fanquan not cumulative use, and do not chain Fanquan; the same brand can only be used once Fanquan ... ...
Experienced consumers are not looking at these old rules are familiar? Do not know that such promotions are not enough to really attract consumers can be sure that will attract more Scalpers.
Value gift arrived in the prices of goods
Recently traveled to the consumer appliance markets is not difficult to find here more rich gifts. Like to buy 2000 dollars
Refrigerator Send Heater ; 4,000 yuan to buy a coffee pot + refrigerator
Cooker ; Buy 6,000 yuan to send oven + fridge
Rice cooker + Microwave ovens ; Buy 50-inch LCD TV 19-inch LCD TV ... get ...
It is noteworthy that most of the gifts of the precondition can not be "promotional price" buy, buy only the original price. In other words, you want the cheapest price can not get the gifts; want to gift it must pay more. Although the price is usually higher than the gifts of these "pay the money," but always gives people a feeling of forced sales, according to the words of professional something that "has quite the taste of packaged dumping." Which is more cost-effective in the end, consumers had to do the math well.
Free extended warranty Price reduction price reduction, promotion, promotions. Although there are many high-end brand bothered to join the ranks of hard cash promotions, but also can not think of good ways. So, do not know when, the "extended warranty" to be their trump card to attract eyeballs.
In accordance with the law and industry practice, each has a fixed appliance warranty time, machine warranty usually three years, such as television, the screen year warranty; beyond the warranty period, failures need to pay to get service.
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Appliance store sales of those crazy sales crisis thing - appliance sales, appliance stores - Networ Anaheim