Are Preteen Models Effective In Internet Marketing?

Preteen models are effective in internet marketing as they are in other forms of marketing operations

. This is because of the umpteen variety of products and services that are in the market today. In order to promote any product or service in an effective manner, the endorsement of some supermodel has become inevitable in the operation blitzkrieg of rival brands. Let it be a soap, cosmetics, detergent, baby food, food supplement, candy-bar, home-appliance, computer, mobile phone, vacuum cleaner, washing machine, sun-glasses, shoes, casual wear, hair tonic, mouth freshener, toothpaste, dental cream, fairness cream, face powder, car, motorbike, luxury condom, sanitary napkin, deluxe hotel, airlines, holiday package, academic course, professional training, or professional cookery classes, there will be a film star or super model endorsing it. As products and services catering to the needs of children add on to the market everyday, the importance of preteen models is increasing day by day. This is because the majority of products are presented in the background of a young family with preteen or teen children. Interestingly, many of these products do not originate from a need as in the traditional marketing mix. That is, many products do not have a real pre-existing need. In fact, these companies first job is to create the feeling of a new need in the mind of the target customers. This is done through considerable marketing effort by roping in brand ambassadors from film actors and super models. In these advertisements, preteen models are very much effective.

Preteen models are effective in internet marketing as they can very well present the message through auto-responders, e-brochures e-messages and other marketing tools. Also, they can be used in marketing tools such as video programmes and other online audio-video marketing tools. Involving preteen and teen models in marketing is part of a marketing strategy adopted by marketing companies. When the young children see preteen celebrities endorsing products, they can be easily motivated to demand to their parents and guardians for the purchase of such products. As the young children are pampered by their parents, they can be easily influenced through the children. For instance, when a child sees a shoe or dress item endorsed by a child celebrity, the child would demand to its parents for its purchase. As considerable marketing efforts are now done through the electronic media including the Internet, preteen models can be effectively used in internet marketing. Advertising professionals while creating commercials for marketing through the electronic media, rope in preteen models now more than ever before.

by: markbgn

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