Are You Enjoying Good Or Bad Quality Traffic?

The key to success in internet marketing is traffic

. Some people call it the numbers game. With a high volume of traffic, our chances of attracting customers are higher. So it is natural that marketers like you and me sign up for some fantastic program that promises to drive an amazing amount of traffic to your site. The question is: how do you know if that is quality traffic?

High volume of traffic does not mean high sales rate.

It is important to understand what makes quality traffic. Good quality traffic refers to visitors who visit your site because it provides value to them. For example, with the knowledge that you provide them in your niche, they learn more. These prospects are genuinely interested in what you have to offer. Bad quality traffic would refer to visitors who visit your site to earn credits or for reasons that will help them to promote their site.

How can we determine if the traffic is of good or bad quality? Simple. You track your conversions from clicks to sale. The higher the clicks to sales, the more likely it means you are receiving good quality traffic.

Of course the methods which we employ will also affect the quality of the traffic. For example, in the case of a free traffic exchange, you may find that users view sites to earn credits so that people will view their sites. This creates a meaningless exchange of traffic which brings about bad quality traffic.

On the contrary, using the correct keywords in your advertising will allow you to attract good quality traffic. For example, an ad that says Get your EBook for free V.S Get Your EBook for $29.95, the latter will bring you better quality of traffic because when your prospects click on it, it means that they are willing to pay! This obviously will bring about a higher conversion of clicks to sales.

Now that youve received tips on how to boost your internet marketing business, Ive an interesting story to share.

A miser sold all that he had and bought a lump of gold, which he buried in a hole in the ground by the side of an old wall and went to look at daily.

One of his workmen observed his frequent visits to the spot and decided to watch his movements. He soon discovered the secret of the hidden treasure, and digging down, came to the lump of gold, and stole it.

The Miser, on his next visit, found the hole empty and began to tear his hair and to make loud lamentations.

A neighbor, seeing him overcome with grief and learning the cause, said, "Pray do not grieve so; but go and take a stone, and place it in the hole, and fancy that the gold is still lying there. It will do you quite the same service; for when the gold was there, you had it not, as you did not make the slightest use of it."

by: Elwin Yong

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