Are Your New Websites Benefiting From Press Releases?

Launch day is one of the most important days for any website

. Launch day is the day that your site goes live and begins serving information about your niche to the world...literally. It is no secret that, now, search engines use more than just keywords and backlinks to rank a website. Since the inclusion of analytics and the scripts that track them, search engines make careful note of visitor stats and behavior whenever deciding where to rank your website.

Have you ever noticed that when you launch a website it climbs quickly in the rankings making you feel really good about where it is heading? You might even find it on the first page and then BAM, all of the sudden your SERP drops to 10+, 20+ or worse! What happened?!? Everything was going so well.

Well, truth be told, your analytics didn't match up with what search engines consider optimal analytics for a ranking worthy of sustaining. At least this has been my experience. It is true that on page SEO is important. Your keywords of interest should be on your page and you should always be building links, but you need a rush of targeted traffic with a low bounce rate to show the search engines, specifically search engines associated with the analytics tracking your site's activity, that your site is popular and relevant.

One of the best ways to accomplish that is through a press release. Press releases are great for several things. For starters, press releases get your site indexed quickly, very quickly and they get it spidered continuously while your press release is fresh.

Additionally, press releases give your backlinks a boost, a big boost. What's that you say, you know nothing of releasing press releases? Well, for starters, it is not like publishing regular articles. There is a method to the madness when it comes to press releases. They have to be done carefully and considerately if you are to benefit from them.

Check out the author's resource box below to find out exactly what you need to do to make press releases work for you and use the leverage they give you to grab and maintain a good SERP ranking.

by: Mark T H

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