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Market Status: Zhejiang Brand Lead Smoke industry can be said to fame national brand, Foreign brands Also candidly admit defeat. But because of industry concentration is not high, it has been criticized by media exposure. In the high-end market, Shuaikang Group, Zhejiang of China's five famous enterprises in this market segmentation almost exhausted, while the low-end market is quite a mixed bag, concentration is low. Large domestic appliances business took a fancy to this opportunity to point, in technical research and development, specialized in manufacturing the case of accumulation is not enough, flocked to this area. Industry, said Zhejiang enterprises in brand building on the advantages are obvious, they have a high brand reputation, product refinement, to walk in high-end line. The author of a Marketplace See Shuaikang smoke simple, smooth, atmospheric, fashion, although the price high, but flourished as a venue. This reminds me of the friend's new home, do hear the jingle, "Buy Shuaikang smoke, suffering for a while, comfortable life," while I seek cheaper to buy a non-prestigious in the smoke, and their homes Decoration Is inconsistent, not the smoke fumes, go an 'suck. Comprehensive strength: Zhejiang enterprises have obvious advantages Brand positioning Behind the corporate level are often the result of comprehensive strength of Competition. Zhejiang enterprises to enter the industry earlier smoke, smoke started their products, while other provinces such as Guangdong enterprises are mostly from the stove, Water heater Kitchen electric products and other industries into the hood and professional accumulated relatively short time. Professionals that the smoke in the kitchen-tech electronic industry is the biggest, most difficult product manufacturing process, which is Zhejiang business advantage. Zhejiang enterprises have strong research and development and manufacture. R & D in the hoods, Zhejiang enterprises that lead the industry trend, and its strong R & D enterprise in Zhejiang dare to give up even more. From 1994 to the present, Shuaikang group projects in the hood has invested a total capital of close to more than 300 million yuan, the Ningbo Shuaikang Kitchen Engineering and Technology Center is the only provincial research center. Shuaikang on the Continental plane was " China Chip "The technological transformation, to better meet the needs of people on cigarette machine functions, the ninth generation of the development of smoke-free washable washable to avoid the concept of breaking the myth, especially Shuaikang original one cavity forming technology to achieve international advanced level. Smoke in the smoking market, the quality of Zhejiang enterprises advantage is obvious. Shuaikang Group President Zou state with particular emphasis on product quality is that he has been the core of the brand. Shuaikang invest 200 million yuan the previous year started " Three fine Plan, "developed sophisticated, exciting, exquisite Kitchen Appliances At the same time employed the image of dancer Yang Liping play Spokesperson To highlight the "fine details of life from the" business philosophy. Followed Side too Also introduced a "three special program," Zhejiang enterprises in the quality of the catch-me-evident. Local brands beat foreign brands Famous into Shoppes, Zhejiang enterprises in general and Home appliance chain And building materials supermarkets to establish a close Strategy Partnership, provided that large-scale enterprises of Zhejiang and product sales, relatively speaking, the channel can take on higher costs, a single store performance is not bad. Home from Zhejiang Electricity Association of device data, Zhejiang, Range Hood last year produced 2,875,800 units, accounting for the country's total output range hoods 53.4%, which has maintained an absolute advantage over 3 years. And to Shuaikang, side too, the boss for the first high-end range hoods Army has occupied an absolute advantage, this is particularly prominent in the primary market. So far, Shuaikang hood has been integrated for 9 consecutive years in the market share, market Sell Share, market coverage, the three indexes finished the first national counterparts. To Shuaikang the reason for the regiment on behalf of the Zhejiang electricity in the kitchen area so beautiful, thanks to their long-term cultivation in the brand to pay unremitting efforts, the advantages of Zhejiang kitchen electrical products is actually the brand advantage that making the "Chinese famous brand" completely overwhelmed the foreign brands. A survey shows that the future purchase rate in the smoke, the consumers of national brand recognition as much as 93%. The success of their business is worth the entire nation to ponder.

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