Attorneys Shift Their Efforts To Television Advertising In An Effort To Attract Business

One Denver attorney has become a household fixture thanks to the magic of television advertising

. If an ad like this works in New York just as well as it did in Denver, and more than 90 cities across the country, there's a law firm that will soon be a household name here in New York.

Many personal injury law firms advertise; this office is the latest to join in.

Similar to law firms in varying media markets, this law firm is making a large financial investment in order to gain the privilege for their name to be placed on a generic 30 second ad which depicts a scene from life, such as two workers talking about the best way to find a lawyer to fight on their behalf.

The United States Supreme Court legalized advertising by attorneys in 1977. Although he's certainly not the first lawyer to put an ad on TV, he is the first to produce generic ads for personal injury lawyers all over the country.

The attorneys who have chosen to participate in this advertising plan have experienced astounding results.

Prior to his advertising system, his firm was a struggling two-person office handling about 80 cases per year; now more than 100 cases per month, brought in by the television ads, go through that office requiring the help of many lawyers and legal assistants.

Also housed in his three story office building are the offices of the television producer for his firm, the media buyer, a mock courtroom, and even a pool table.

Needless to say, there is no longer any need for this enterprising lawyer to practice law, as he's totally involved in both the development and marketing of his advertisements.

This Denver attorney admits that the force of advertising on television propelled him to new financial heights. It really surprised the hell out of him.

He claims every phone line is ringing every times one of his ads is aired. You know that when the phones start ringing, the advertisement is running.

Although the country's largest corporate attorneys find TV advertising degrading, and won't utilize this avenue, the impact of advertising is beginning to catch on with a great number of personal injury attorneys.

This Denver attorney was once a peon seeking clients wherever he could drum them up. The nature of personal injury cases makes it very unlikely tht the firm will receive repeat customers - most people come to this type of lawyer because of some type of accident.

He knows now that television ads get people calling in. Some of the calls, however, aren't relative to personal injury cases.

There are lots of calls that don't have anything to do what they practice. Sad as it sounds, there are a huge number of people who have no clue how to locate a good lawyer.

Roughly one in ten calls results in a worthwhile case. Screening the calls that come in and have nothing to do with personal injury is the biggest downside to television advertising.

Some lawyers have even quit the prograqm because they did not have the money to handle the cost of the ads and the additional personnael neededto handle the extra calls.

This does raise the number of cases you will have, but it also raises your costs to run your business.

You will need to hire some new staff. After all, the phone won't answer itself.

But one lawyer came out ahead, stating that it was worth it for him since his income was nearly double that of the cost of advertising.

He also said that as his office is building an inventory of larger cases, his profit ratio is steadily increasing.

Frickey, along with his advertising team, are casting famous individuals for their upcoming TV ads. Football personality John Madden has agreed to appear in six spots for compensation of $50,000.

by: John Chambers

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