Business card is a small visual representation of a business. It is not only parts of your marketing strategy to get people know your contact information and company name but it is a viral marketing tool as well. Let me throw light on some effective business card design tips:
Color: Choose the color for your business card wisely. Choose light background color for your card with dark color text on it. If you keep it simple and just put your company contact information on the card plus one tagline about your business and what it does you will be better off. Choose colors according to your business; avoid choosing colors that are too funky. This would give your card a decent and professional look. But if your business is related to designer clothes or beauty and fashion or interior or outdoor decoration, floral business then you can choose dark color theme or themes that represent your business well.
Information: Include all the information related to your business but make sure the information should be precise but complete. Don't forget to mention your email address and website URL, it will make easier for people to approach you.
Use call to action: You can draw more clients by using catchy phrases like "Visit Us for a Service" or "Visit Our Website for Exiting Offers". Another good strategy to draw customer attention is to say them to present your card as a discount voucher for free gifts, price discounts or special introductory prices. Regardless of what phrases you use, the basic thing to do here is to persuade your prospective clients to act on your offer.
Size of card: Size of a business card also matters. Your business card should be Compaq and convenient to carry, it should not be huge and heavy. Better to go with standard size of business cards. In standard size cards you can choose different shapes like square or rounded angles or any other shape you like.
Always go for high-quality paper and printing. As your card embodies your company and you, as a person, it has to leave a lasting impression that will be advantageous for your business.