Auction Houses & Live Arizona Auctions

Do you have valuable that you wish to sell at live Arizona auctions

? Do you want to want to get the highest dollar as well as the quickest cash settlement for the items you wish to sell? This article will discuss selling items and the benefits for sellers.

Selling

The quickest way to secure capital from unproductive assets is by selling at live Arizona auctions. And the surest way to realize the highest cash return is to call upon the services of an auction house. These firms have produced millions of dollars for sellers in the history of their operation. With statistics such as these, it's no wonder that firms conduct so many auctions a year, selling virtually every type of industrial, commercial and personal asset.

Types

Most auction houses offer a variety of auctions to buyers and sellers. The most common types are live, Simulcast, Internet only and Private. Live Arizona Auctions allow assets to be liquidated on location at your business or home; or the assets can be sold along with the merchandise of other consigners at the warehouse. Simulcast combines the live auction method along with the Internet. Internet Auctions are typically used as a way to sell special collections and small antiques that only appeal to a very selective buyer base. Private is used in disposition of personal assets from an estate where legacy transfers were omitted.

Superior Marketing That Attracts Buyers When Selling

Regardless of the method used for your auction, auction houses are a "market-maker" and they understand that a successful one begins with successful marketing and advertising. Only by attracting the most qualified buyers will spirited and competitive bidding occur. So auction houses focus a major effort on reaching the right audience effectively. Through years of auctions and appraisals, they've learned who and where the buyers are, as well as how to reach them. Using direct mail, trade journals, newspaper advertising, Internet message boards, email and broadcast fax; Auction houses assure the best possible buyer turnout. Choose an auction house with a reputation for fair auctions because they help draw more qualified buyers, as does their expert handling of timing, location, merchandising and other variables that can affect attendance and results.

Effective Salesmanship for Top Dollar Results When Selling

High quality auction house's auctioneers not only know value - they also understand salesmanship. Each is a proven master of "applied crowd psychology" and is able to maximize our seller's return on assets. During the sale itself, the auction house's staff keeps the live Arizona auctions moving, interesting and organized. Computerized accounting and invoices for each buyer are generated as the sale progresses, and cassette tapes record the auction event. The outcome is an auction in which everyone from seller to buyer receives a fair and equitable deal.

by: Deb Weidenhamer

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