Auto dealers group should focus on after-market car layout - the car market - the automotive supplies industry
Auto dealers group should focus on after-market car layout - the car market - the automotive supplies industry
2009 China's booming auto market, sales broke through 13 million, surpassing the United States as the world's largest Car Production and marketing power. At the same time, as China's accelerating urbanization, the growth of social wealth, people demand rapid amplification of vehicles, vehicle Sell Channel has been sinking to 34 cities, 4S stores surged, ending in December 2009, the country has reached 13 000 4S shops more than one thousand. The 4S stores all over the country's crowded from the first, fighting each other, are gradually integrated and developed several groups of strong forces, and its tentacles not only throughout the province, and even extended to neighboring provinces, this fragmentation has begun to take shape.
And the rise of China's auto sales market in stark contrast to the Chinese auto market after lagging behind the development, disorder, far from the formation of market size, it is indeed useless on the Group's operations, resulting in very thin profits. In accordance with internationally accepted argument, car after-market profits generated by the market about its two to three times before. In the United States automobile market services as the "golden industry"; in Europe, the automotive after-market automobile industry is a major source of profit. According to statistics, from the sales perspective, the foreign car market matured, the components accounted for 39%, manufacturers 21%, 7% retail sales, services accounted for 33%. Other hand, sales of our current re-light after-sales automotive market status, in the Chinese automobile market, accounting for 37% of components, manufacturers accounted for 43%, 8% retail, services accounted for 12%. Data show that auto sales in China at present, the proportion is still too large manufacturers. China's automobile market has not fully been developed, there is great potential.
With China's automobile industry development, industrial policy related to the adjustment and improvement of the rapid increase in car ownership, the rapid development of automobile market, the market is very promising. China's automobile market potential more and more attention by the industry, not only strongly attracted national attention of the major auto dealers group, the foreign car market after the industry giants have entered China also shows that China's automobile market in can be expected for a long period of time will be very fierce competition. However, foreign giant to enter the Chinese market late, the potential consumer groups in the automotive brand awareness had not been formed, the major dealer groups in China should be basically completed vehicle sales network layout of the premise, based on its abundant capital and rich human resources reserve, give full play to its localization advantage of opportunity, and vigorously develop, in time to seize the Chinese automobile market. China's auto dealers group
the relative advantages and foreign industry giants, mainly in its understanding of the Chinese market and established spheres of influence; compared to sporadic in terms of car service shops, auto dealers Group has the capital strength and brand advantage. Therefore, our car dealer group has to compete with foreign giants day and location, to the efficient integration of the domestic auto market after the service resources. So how the layout of the car dealer group after the market? China's auto dealers group should be fully made its comparative advantages, based on his strong area, into the local automobile market, in Marketing Continuously enriched with experience, lessons learned, summed up a set of effective business model to be developed this model after the successful model will be copied to the surrounding areas until the national coverage.