Autobytel Inc. (NASDAQ: ABTL) Bringing Advertisers Closer To Their Target

Autobytel today announced a groundbreaking partnership and integrated toolset that

will offer automotive brands and content publishers unique insights and applications for online marketing campaigns. The integration of Autobytel's unparalleled auto-intender market data with a real-time, "privacy-centric" household-level online consumer analytics will give automakers and publishers the opportunity to better understand the intent and profile of prospective car and truck buyers throughout the purchase funnel.

The analytical data and other half of this partnership is provided by Aperture, a data platform that combines household-level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences.

Autobytel has said that the new suite of tools available with the joint partnership allows for brands to translate and analyze actual shopper and consumer behavior. Rather than having to rely on traditional historical survey or cookie data, the tools will allow for real-time campaign optimization for advertisers.

Jim Helberg, EVP Product, Marketing & Analytics for Autobytel, said "We chose to integrate with Aperture to launch this offering because we believe the methodology at the core of the Aperture audience data platform is quickly becoming the industry standard for measuring individual and household demographics, psychographics and purchase behavior."
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Autobytel Inc., an online leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars. The company pioneered the automotive Internet when it launched aAutobytel.com in 1995, and today, the company is continuing to offer innovative products and services to help consumers buy cars.

Autobytel has helped tens of millions of automotive consumers research vehicles and connected thousands of dealers nationwide with motivated car buyers, helping every major automaker market its brand online.

Through its flagship website Autobytel.com, its network of automotive sites, including Autotropolis.com, Autoweb.com, AutoSite.com, Car.comsm, CarSmart.com, CarTV.com, and MyRide.com and its respected online partners.

Autobytel continues its dedication to innovating the industry's highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry's most productive and cost-effective customer referral and marketing programs.

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Autobytel Inc. (NASDAQ: ABTL) Bringing Advertisers Closer To Their Target

By: Ronald Russo

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